What is a blog? The oft-cited Doc Searles shares his thoughts in a PowerPoint from the “Les Blogs” conference in Paris. Or, if you’d like the html version …
Try slide 17 for the nub of things:
- Blogs are journals
- They are not “sites”
- They are not “content”
- They are not “media”
- They are not here to “deliver an experience”
- They are not an “emergent synchronization mode”
- There’s no argument about “who’s a journalist.” We all are.
Searles’ basic argument is that blogs are individual writings — speech — that turn into conversations through the linking ability of the Web. Treat them like content, he says, and we run the risk of censorship.
This is why news media and blogs struggle to find compatibility. We in this business see such things as content. That’s fine. Call them online columns, which is what most really are when we produce them.