My PageRank is 0!

PageRank 0Now, this is depressing news. Brace yourselves.

I downloaded and installed the Google toolbar this evening, just so I could check the PageRank of my site. Yeah, I know there are third party sites out there that do the same job, but I wanted the information from the horse’s mouth, as it were.

I wish I hadn’t bothered.

My PageRank is zero! Nought! Nil! Nothing! Nada! Zilch! You get the picture.

(For those that are unaware, PageRank is the system by which Google decides the priority of sites turning up in search results. It’s passed on by linking: getting linked to by a site with a high PageRank score can dramatically increase your own, thus netting you some serious search engine visability. As always, if you want to know more, Wikipedia is your friend.)

I really don’t understand how this can be. I mean, I am not expecting anything too dramatic, but a solid 4 surely wouldn’t have been out of the question? I even have the Google Sitemaps plugin installed, and everything!

It’s not like I don’t appear in Google at all anyway – as this search shows. So maybe there’s an argument that who cares?

The trouble is that I do.