If you click to see the larger image, you’ll notice that the page has 11,321 fans (as at the time of writing).
Remarkable stuff. As I wrote, quite a while ago now, it’s tricky to use Facebook when you are the sort of organisation nobody loves to love. Who wants to be a fan of their local authority? No-one I know.
How did Ally Hook and colleagues manage this feat? Pretty simple. It’s not the Council’s FB page…it’s the city’s. Tapping into civic pride is a great way of getting people to engage. Using your Facebook page to provide up to date information on weather related issues during snowpocalypse probably helps too.
In other words:
- be relevant: don’t try and get people to want to join a weird club for the council, tap into what people want to belong to
- be useful: use the space in a way that actually benefits people, rather than as just another comms channel
Facebook will continue to be incredibly useful for those wishing to engage with citizens. It’s where the people are, and the numbers keep growing. Just because it has been around for a while shouldn’t mean us social media geeks look down on it. Is it time you took another look at Facebook?