Portfolio: sharing council comms resources

Portfolio looks an interesting idea, coming out of Nottingham City Council.

This, from an article at LGComms:

We’re launching Portfolio, a web portal that allows public sector organisations to share marketing materials. Councils and other public authorities can sign up to it for free and save money by buying ready-made, proven marketing campaigns. It also enables them to make money by uploading and selling their own designs.

Kind of an app store but for comms resources. Cool.

Right now it’s just traditional print media designs that are available, but I’m guessing it wouldn’t be too hard to include video assets, audio and so on.

Maybe even WordPress templates and the like?

Bookmarks for April 28th through May 18th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Bookmarks for February 23rd through April 4th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Radical transparency in local government – what can you do?

Something like Wikileaks couldn’t happen in local government, could it?

Watching LCC

Well, it looks like something similar is kicking off in Lincolnshire, with the Watching Lincolnshire County Council blog.

It’s a whistleblowing site, where disgruntled employees are sharing rumours, gossip and occasionally confidential details, all anonymously. Collective Responsibility have an interview with those behind it.

Whether or not this is the right thing for those behind the site to do is a moot point. The real issue is that the internet makes this kind of activity easy to do, and very difficult to stop.

All organisations need to be aware of the fact that any of their employees at any time could start something similar. And no matter how sophisticated your information management systems and processes, the fact that it’s human beings behind the controls means that any data can find its way into the public domain quickly and easily.

What can you do about it? First of all, acknowledge your lack of control here. You can’t stop this from happening. All you can do is to try and prevent the situation arising where employees might want to do this.

That means: be open in your communication, and involve and engage staff in any large scale change programme that might be taking place. Examples such as Watching LCC show that staff are increasingly willing to go to the internet to share their concerns – other instances include the setting up of Facebook groups to support staff in similar circumstances.

One way to prevent this is to provide a similar area for discussion within the organisation, such as simple discussion forums, or with tools like Yammer. Ensure staff trust the space, don’t manage it, and hopefully they will prefer to air their issues internally rather than in a public space.

There’s an assumption that face to face communications are always best. That may be true, but the problem is that they don’t scale well. As soon as you are dealing with groups larger than say 25, the intimacy is lost and there are better ways of dealing with it.

I remember being involved in an organisation-wide restructure when working in local government, and most of the communications involved hundreds of people trooping into the council chamber to hear the chief executive tell us what was going to happen to us. There was an opportunity to ask questions, in front of everyone. Unsurprisingly, not many people bothered.

Discussing issues openly and in a trusted online environment won’t be a panacea for employee engagement during times of significant change. But it might mitigate against the risk of staff going elsewhere to have these conversations.

Has anyone else heard of any public sector staff rebellions, using the web? Are any of your organisations actively managing the issue – and is it in a positive, constructive way, or a negative, let’s-shut-it-down way? The latter, of course, is bound to fail.

Where does social media belong?

Well done Ingrid, whose post has caused a number of interesting discussions to kick off. One is around where social media activity belongs within an organisation. She writes (on her newish personal blog, which you really ought to subscribe to)

2. Social media in local gov become the domain of Comms

A lot of comms people in local government have been resistant to social media, but 2011 marks the end of that. Hurray, you say. Danger! I say. Social media works best where it’s a conversation between real people. Comms teams work under a model of communication that facilitated messages going between monolithic entities – the council and the local newspaper. Or where it was a more disperse model, it’s the council and broadcast only mechanisms like advertising and newsletters to a passive public. This is the year that councils comms catches on to the free to use (but labour intensive) social media scene, but attempts to control the messages even more tightly.

Of course central communications must play a role, but the benefits of social media can only really be achieved when there’s a more federated model of communications. Councillors communicating more easily with their constituents. Local people sharing information among themselves and council officers sharing matters of fact and pointers to more information with local people.

Ingrid is broadly right here, and I don’t mean to be, well, mean to any of the loyal DavePress readers who work within communications teams.

The thing is, the value of social media isn’t just about communicating – it’s also about sharing, collaborating and being open. The danger in putting responsibility for all this activity in one department is that it threatens to make it a silo, something that isn’t the job for anyone else in the organisation.

This is another reason why I think the occasional appointments of ‘social media officers’ is probably misguided.

A handy analogy would be from my work in local government as a risk manager (yes, really). What I found was that an awful lot of people thought my job was to manage their risk. In fact, it was supposed to be about enabling them to manage their own risks, by providing tools and training.

The same I suspect would happen with a social media officer, or where people within a specific department (comms or elsewhere) control social media activity.

It’s vital to have champions of this activity, but try to have several, and for them to belong to different parts of the organisation to ensure no one department is seen to be in control.

There is an awful lot of good that can be done by communications teams with social media, but the opportunities in emerging web technology go far beyond marketing, PR and the like. For an organisation to get the most out of it, a more holistic approach is needed.