Eddie Copeland off of LOTI and I recorded a bunch of videos just after Christmas, aimed at senior-ish folk in councils who want to get up to speed on all things digital, data and technology.
The workshop that Lizzie and I delivered went down pretty well, I think. You can find out for yourself by watching it back.
It’s a quick canter through different methods of undertaking user research, aimed at those new to the whole idea. I think user research is a super-important thing for digital teams to get involved with as quickly as possible, because it’s a cultural game changer. If you want to be more user-centric in your work, there’s no better way of doing it than actually speaking to, and understanding, your users.
One of the elements of the Loosemore definition of digital that doesn’t get as much coverage as the rest is the bit about business, or operating, models. That’s probably because it’s really hard.
I think it is fair to say that this really is just the start of this conversation, but I really hope that folk can take inspiration from what Eddie shares in terms of thinking about how certain services could be completely transformed from the ground up.
As I explained in this post, it isn’t always going to be possible to be truly transformative, and sometimes less ambitious approaches are more suitable. But I think every council needs to have this kind of thinking in their lockers, ready to take the opportunities as they arise.
Following on from the workshop I ran with LGiU last week on digital for leaders (which went very well, thank you for asking), I shared a few bits with the delegates – further reading, if you will.
Part of that was a set of videos on YouTube that cover some of the important areas that folk in senior positions really need to understand, delivered by people with far greater expertise than me.
Here they are – try and get them in front of your senior leadership team, if you can, and book in a chat with them shortly afterwards to help them apply it to your organisational context!
1. Digital Government: Not Complicated, Just Hard – Tom Loosemore
2. Applying digital to everything – Janet Hughes
https://www.youtube.com/watch?v=wy8jgRLej0U
3. Situation Normal, Everything Must Change – Simon Wardley
4. Human-Centered Data Transformation – Kit Collingwood
5. Designing government services that meet user needs – Martin Jordan