Public service messages with a smile

I’ve been a bit serious lately on the blog. Sorry. Here’s a bit of whimsy to lighten the mood.

Worcestershire County Council have produced this video to inform the public about what they are doing about pot holes. As you’ll notice, they haven’t gone for the usual talking head interview approach.

I rather like it – and I do think that to make the most of the internet as a marketing channel, more humorous stuff like this is needed.

Here’s another great example, this time from Lincolnshire County Council, using the fairly new short video service from Twitter, called Vine. Click it to watch if it doesn’t play for you.

What is the Knowledge Hub?

The Knowledge Hub is an ambitious project by Local Government Improvement and Development (what was the IDeA) to provide two main things: a new platform for the Communities of Practice to replace the rather clunky current one; and to provide a service for data sharing and hosting – a little like but for local stuff.

Steve Dale, the architect of the incredibly successful Communities of Practice, is the guy behind the Knowledge Hub, ably assisted by luminaries of local gov 2.0 like Ingrid Koehler. It should be great.

I’ve embedded a video below which explains the Knowledge Hub in a practical sort of way.

The procurement process for the technology bit of the Knowledge Hub was recently completed and at a meeting of the steering group on Tuesday (27th July) we’ll get to find out who the winner is and what the finished thing might look like. My understanding is that the Knowledge Hub will then launch in the new year.

Learning Pool were delighted to be asked to produce the animation for the video above, and we think it has come out pretty well. If you think you have a use for something similar, do get in touch!

Collaborative innovation

This is a great video from John Seely Brown, who is a really interesting guy. His website blurb states that

I’m a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge.

In a previous life, I was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). I was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company.

He also has a book out, which looks good: The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion.

Anyway, here’s a video of a recent talk he gave on collaborative innovation. Well worth a watch.