Category Archives: Video

Solving problems by drawing toast

Another nice Ted talk for the collection.

Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast.

Public service messages with a smile

I’ve been a bit serious lately on the blog. Sorry. Here’s a bit of whimsy to lighten the mood.

Worcestershire County Council have produced this video to inform the public about what they are doing about pot holes. As you’ll notice, they haven’t gone for the usual talking head interview approach.

I rather like it – and I do think that to make the most of the internet as a marketing channel, more humorous stuff like this is needed.

Here’s another great example, this time from Lincolnshire County Council, using the fairly new short video service from Twitter, called Vine. Click it to watch if it doesn’t play for you.