Why Politicians Need Weblogs

Interesting page on the use of blogs by MPs:

A lot of the people that you reach via a weblog will post comments on a weblog of their own and link to you in the process. Some weblogs have an audience counting in the dozens, others into the hundred or thousands. Portals that watch or monitor such link activity have audiences reaching more towards hundreds of thousands. Good stuff – important stuff – reaches many, many people almost immediately in this way.

This publishing frequency (presented in the correct format) has a very positive effect not only on people, but also on the search engines that are using them increasingly to decide what is the most important, relevant and fresh result for any given search query.

A valid weblog will have a pronounced effect on the two top search databases on the planet – Google and Yahoo. People seeking information relating to issues you think to be important will invariably find your site among the top results.

End result?

You show the people who vote for you how hard you’re working, and attract the majority of those interested in issues you care about. You may even learn an important thing or two from us in the process.

It’s wonderfully organic, and it works. And you need it.

And if the MPs won’t do it themselves? How To Run a Weblog on Behalf of Your MP

There is certainly a huge role that could be filled by politicians blogging. It presents a means by which:

  • Politicians can cut out the middle-man of the traditional media and get their message across their way
  • They can become more accessible to their constituents through a more informal communication channcel and present a more human face
  • Through comments and email they can get feedback on policy ideas for more quickly (and cheaply!) than through focus groups etc
  • They can increase their recognition and popularity amongst a predominantly youngish, technology-savvy audience – who might not otherwise be engaged in politics
  • A blog provides an outlet for a politician’s ideas that might not get a public airing otherwise

Of course, the normal rules of blogging apply. Just like anyone else’s, a politician’s blog must be regularly updated, offer content that’s genuinely different from what is available elsewhere, offer a unique voice and link helpfully and regularly.

After Blair…

This looks like it would be an interesting read, and a very good review. I’ve emphasised one important part for me.

Do the right thing
For once, here is some advice that Conservatives might find useful. David Cameron on Kieron O’Hara’s analysis of conservative ideology, After Blair

After Blair: Conservatism Beyond Thatcher
by Kieron O’Hara
320pp, Icon, £12.99

The Conservative party is rarely short of advice. But too much of it sounds like orders shouted by an angry football coach: “Move right … Head for the centre … Create space.”

The strength of this book is that it draws on philosophy and history, rather than discussing strategy and tactics. Indeed Kieron O’Hara begins his quest for an ideological answer to the Conservatives’ difficulties by heading back to ancient Greece. He labours, with some success, to find a golden thread linking Socrates, Sextus Empiricus, Montaigne, Burke, Hume and the modern Conservative party. The core of his message is that Conservatives need to rediscover the importance of scepticism in thought and pragmatism in action. It is a compelling, and often persuasive, read and provides at least part of the road map for a sustained conservative recovery in modern Britain.

O’Hara neatly knocks on the head any idea that Conservative philosophy lacks relevance in today’s fast-changing world. Indeed, because it is about recognising how little we know – “it is a claim about knowledge and about human frailty” – conservatism has even greater relevance in the uncertain world which we inhabit. The author takes a prolonged “Rawlsian turn”, trying to do to conservatism what John Rawls’s Theory of Justice did for liberalism: to show that the ideology appeals to public reason rather than mere self interest. In New Labour speak, to show that it is for the many, and not the few.

After a canter through some important Conservative tenets – sound money, strong defence, the rule of law and the importance of property rights – O’Hara draws up two principles that should form the underlying basis of conservatism. The first is the “change principle”, which states that the concrete benefits of an existing society must be taken more seriously than “potential, abstract benefits that could be gained through applying a social theory”.

This doesn’t mean that you shouldn’t innovate – but that an extra burden of proof should always lie on those proposing change. The second is the “knowledge principle”, which draws on the common-sense observation that “the knowledge required to coordinate and direct a complex, dynamic society” is clearly beyond any individual or bureaucratic machine. Combine the two and you “create an elegant but powerful conservative philosophy”.

These principles certainly help to provide a fairly compelling critique of Labour’s experiment in big government. The vast expansion of central control over public services, the profusion of complex means-tested benefits, and the botched reforms of British institutions, such as the House of Lords, would all fall foul of the two principles, and rightly so. He concludes that: “conservatism can help defend tolerance against prejudice, support pragmatism against dogmatism and provide security in an uncertain and disorienting world”.

Just as philosophy draws useful conclusions for policy, so his interpretation of Conservative history provides beneficial lessons for strategy. The party must combine both “big c” and “small c” conservatives, it should appeal to the mainstream of British politics, and it must be a broad-based coalition, combining (among other things) rural, traditional interests with urban, liberal ones. All of the successful Conservative prime ministers – Disraeli, Salisbury, Baldwin and Thatcher – recognised these facts.

Ironically, for a book about ideology, it also counts lack of ideological fervour as one of the historical strengths of the party: “Many Tories’ self image at least until 1975 was that of a group of sensible and responsible people unconcerned with political ideas, because ideas were the cause of trouble.” While an overstatement, this contains an important grain of truth. For Conservatives, doing the right thing should always be more important than following some doctrine, however persuasive it might seem.

The author’s upbeat, even jaunty, style makes the process of translating the lessons of philosophy and history into policy and approach sound too easy. And in some important respects, with regards to policy, he gets it badly wrong. The essential process of change and renewal in the Conservative party has been difficult. Unlike Labour, which clearly needed to junk policies such as unilateral nuclear disarmament and opposition to trade union reform, there have been few such clear totems for the Tories to discard as an indication of change.

Furthermore, we have faced a Labour party that at least pretends to take up any right-of-centre cause that appears to be gaining ground, whether it is cutting waste in government or granting a referendum on the European constitution.

Partly as a result of these difficulties there has been an excessive focus from some Conservatives on the look and feel of the party – and an unhealthy obsession from others about the need for “clear blue water” between the major parties. Of course modernisation of the party is essential, but it is a necessary, not a sufficient, condition for recovery. Drawing up policies simply because they are different to your opponents’ is not a recipe for success. The two tests for good policy are: does it flow from your values – and will it make life better?

This is where O’Hara goes astray. His emphasis on the importance of communities and a pragmatic support for free markets – on the basis that both fit with the Conservative view of limited government and distrust of centralisation – is spot on. However, his proposal that we should freeze the process of reform in the public sector is way off the mark. The reason Labour’s reforms have not worked is because they do not accord with Conservative principles – they have been top-down, centralising, and have assumed that bureaucrats setting targets and measuring performance have perfect knowledge.

In short, scepticism, however important, is not enough. There are three further essential components for successful modern Conservatism. First, we need to reclaim the full set of values that makes conservatism whole. I joined up because the Conservative party combined a message about aspiration – that everyone should be free to do what they could and be what they could – with compassion for the weak, the vulnerable and those left behind. Second, we must look outwards and forwards, not inwards and backwards. Parties should exist to identify and address the modern challenges that our country faces. Finally, and more prosaically, Conservatism is nothing if it is not practical. We need a relentless focus on the things that people care about in their daily lives: the public services they use, the taxes they pay and their hopes and fears about the future.

Together with O’Hara’s timely reminder about grand designs from Blair or indeed anyone else, these should be the tests of the manifesto that we produce this year – and I am confident that we will meet them.

· David Cameron is head of policy coordination for the Conservatives and MP for Witney

Here’s the cover:

Cover of After Blair

The Rotters’ Club

The Rotters’ Club is being screened on BBC 2 on Wednesday at 9.00pm. It has been adapted by Dick Clement and Ian La Frenais and stars the godawful Sarah Lancashire.

Cast of The Rotters' Club

Here’s the interview with Coe from the BBC site:

What inspired you to write The Rotters’ Club?

I had always wanted to write a novel set in a school, using it – with all its power struggles, cliques and rivalries – as a microcosm for society as a whole. Very much in the way that Lindsay Anderson did in his brilliant film If.

Also, I wanted to write a book which presented a version of the 1970s as I remembered them: away from the comfortably nostalgic, retro, kitsch, glam-rock-and-spacehoppers version that television always seemed to offer us.

There was more to the 1970s, I thought, than just Blue Peter and flared loons – although of course the temptation to have a bit of fun with all that was irresistible as well.

How autobiographical is The Rotters’ Club?

All the background detail is autobiographical: the world the Trotter family inhabits is not far from my own family background, and the school in the novel, King William’s, is clearly based on my own school, King Edward’s in Edgbaston.

I also kept in one or two incidents that I’d recorded in my teenage diaries – like a time I had lost my school bag, and I prayed to have it returned, and found it a few seconds later, which I interpreted as a “miracle” and which turned me into a bit of a religious freak for a few months afterwards. But all the major storylines are fictional.

I had no direct contact with the Birmingham pub bombings, for instance, or the industrial disputes at British Leyland. Still, it seemed important to get these important bits of local history in somehow.

How did Dick Clement and Ian La Frenais end up as the writers of the adaptation?

It was my idea, I seem to remember, to ask Dick and Ian to adapt it – with, I have to say, absolutely no expectation that they would agree. They were my idols in the 1970s. I was fanatical about Porridge and particularly Whatever Happened to the Likely Lads?

In those days you couldn’t video your favourite shows, and the only alternative was to buy these terrible “novelisations” of the TV series, which the BBC used to publish. So at a time when my fellow novelists-in-waiting were all probably reading Henry James and Proust, I was learning these sitcom scripts more or less off by heart.

I can’t think of any writers, either for stage or screen, who do better comic dialogue than Dick and Ian, and the rhythms of the dialogue in my novel were taken directly from The Likely Lads anyway, so it’s perfect (and rather unbelievable, to me) that they have ended up adapting it. A real closing of the circle, if you like. (On a minor point, the male protagonists of an early novel of mine, The House of Sleep, are called Robert and Terry in homage to The Likely Lads. No critic has ever noticed, this, however – probably because they were all too busy reading Henry James and Proust in the 1970s as well.)

The adaptation has quite an exciting cast, what is it like to see your characters in the flesh?

I’m delighted with the casting, and bowled over by the performances. It’s impossible to single anyone out, although I am hugely impressed by the way the younger members of the cast hold their own in such starry company.

At the same time, it’s a strange experience, because I hardly ever describe my characters visually, or have a strong sense in my head of what they look like – whereas now, of course, whenever I pick up the book again I can only see Geoff Breton as Benjamin, Kevin Doyle as his father and so on. So they have taken over my characters, in a way. Which is fine, as far as I’m concerned.

What was it like being on set watching the filming?

Very relaxing, for me, because I had no role to play – my work was finished a long time ago, and I was just there as a spectator. On the other hand I think it makes actors very tense to have one of the writers around – I can see why they’re often banned from the set!

It can be inhibiting for the performers, I suppose, because they’re suddenly confronted by this guy whose brain gave birth to the character they’re meant to be playing, and they get nervous that they might not be faithful to his vision. I wasn’t there to check up, at all.

I was purely there out of nosiness, because I’ve always been fascinated by the film-making process and all of a sudden I had an excuse to go and observe it at close quarters.

When you write do you visualise how it may convert to screen?

No, not at all. You’d end up writing a very pale and feeble imitation of a novel if you did that. I write for the printed page, for the individual reader sitting in an armchair somewhere – at the back of my mind, I always imagine a kind of private dialogue between this ideal reader and me.

Did the screen adaptation of The Rotters’ Club affect the content of the sequel novel (The Closed Circle) in any way?

With almost perfect timing, I got the call from Company Pictures [the independent production company who produced the series for the BBC] telling me that the project had been green-lit about two days after finishing The Closed Circle. Until then it had only been “in development”, and that can be such a long and frustrating process that you have to try to forget that it’s even going on at all – because of course 90% of projects in development never get made.

In any case most of The Closed Circle was planned at the same time as The Rotters’ Club, in the late 1990s. It was always my intention that the two books should go together – they’re inseparable, in fact, because after you’ve finished The Closed Circle, you realise that several things about the story in The Rotters’ Club were not as you believed them to be. The second book re-writes the first one, if you like.

This was a bit tough on Dick and Ian, because they were slightly in the dark about some of the plot developments in The Closed Circle, which I wanted to keep close to my chest. But in the end, of course, I had to let them in on the secrets.

For me, watching the TV adaptation now, the main point relating to The Closed Circle is that it makes Sebastian Harding’s performance as little Paul Trotter seem so poignant – because he portrays him as this freakish but somehow quite loveable little monster, whereas after you’ve read the second book, you realise what a nasty bastard he grows up to be!

There is also a tie-in version of the book:

Cover of The Rotters' Club

I wrote a brief summary of Coe’s output on Palimpsest, here.

Yahoo!

I registered for Yahoo! for the first time today, largely for the Calendar function which is attached to the E-Mail page. It came out very well in a recent PCPlus review of Calendaring software.

The E-Mail addy I got was theclosedcircle@yahoo.co.uk – not sure if I will ever use it though.

Will post my views once have had a chance to use it.