Tag: Social Media

A digital journey

A tweet from Simon Wardley made me chuckle this week:

It stung a bit too – after all, I started out being someone promoting social media in government, and now here I am banging on about IT and transformation.

Of course, a bit of imposter syndrome is probably a good thing now and then – it never pays to be too confident, after all.

However, there is a bit of logic to my transition from hapless social media consultant to hapless digital transformation consultant, I think.

What I preached about social media was about getting on with things, making it easier and more convenient for residents and service users to access information, or make their views known. It was in a bit of a niche, around communications and engagement, but still.

However, as time went on, it became clear that this could only take you so far – you have to turn engagement into something actionable for a difference to be made. At this point I found myself in discussions with web teams and others around making websites more useful in delivering services (it was around this time that GDS started work on the single domain project).

Again, though, time passed and things didn’t move as quickly as I and others might have hoped. This was because, it turns out, that delivering great services online doesn’t just rely on a great website. It needs (at least) two other things: decent technology on the back end, and services fully designed to meet user need.

So it was at this point that, despite having started out in the social media days trying to work around IT, I realised it was necessary to fix IT in order to get even the simple things done properly. So here I am – modernising IT teams and helping organisations transform digitally.

Could I have started out at this point, ten years ago? Probably not. I needed to be hapless at social media so I could be hapless at websites so I could be hapless at IT and transformation.

Now I just need to work on being less hapless.

Connect with WorkSmart

wiresAs you would expect, WorkSmart is all over the internet!

The first thing to do is to join the site. Membership is free, and means you get the regular email newsletter. In the future it will also give you access to exclusive member resources – more on that soon. You can sign up here if you haven’t already.

Next, WorkSmart is of course on Twitter, where you can get alerted to new articles published on the blog, and to interesting links as we spot and curate them. Follow @worksmarthq now.

Are you a big Facebook user? It might be that the Facebook page is the best way to keep up to date, and to have your say on the articles and other content that are published there. Like WorkSmart on Facebook here.

How about Google+? I’m not convinced either, but there is a WorkSmart page there, which also has content posted up as it gets published on the blog. Follow WorkSmart on Google+ here.

Last but not least, WorkSmart currently has two (count ’em!) boards on Pinterest. One features all the posts that are published on the blog – so if you like to get your content in Pinterest, they are all there waiting for you. The other one is where content is curated from across the web, and is called Bookmarks.

So, you really have no excuse not to keep up to date with what is happening here! It will be great to see you on our various channels.

A bit more on #networkedcllr

This morning’s round table, held by EELGA with the support of Public-i, was an enjoyable couple of hours, hearing about how councillors and others involved in local democracy see the future of the role and the impact the internet and social media will have on it.

One of the best things about the beta Public-i report is that it takes the view of ‘networked’ councillors in the widest possible sense. In other words, not just online networks, but all networks.

So we want our councillors to be available, open, accessible, transparent, collaborative and so on – whatever medium they may use is up to them, as long as it meets the needs of the community they serve.

Go read the report – it’s good stuff.

Following on from the session this morning and in addition to my previous notes, here are a couple of thoughts.

Firstly, there is still a clear need for training for councillors in using the internet and social media. This needs to incorporate hands-on stuff, showing people how to log in, which buttons to press and so on; but also cultural stuff, including the netsmarts that Howard Rheingold talks about. How to write, how to know when to respond, identifying trolls, that sort of thing.

Second, we need to put some thought into what the councillor role should be. I think much of what success looks like for councillors will depend on their original motivation for doing it in the first place. For me, as a parish councillor, I see the role making certain tools – processes and structures and procedures – available to me that wouldn’t be otherwise. So it’s a means to an end to get stuff done for the community.

However, it’s fair to say that the role has barely changed in the last decade or so, despite the radical changes to society, the economy, and how people live their lives. If we were starting from scratch, now, to design how our local elected representatives would perform their role, what would it look like? Nothing like it does now, I’d have thought.

I don’t think it’s possible to make existing councillors change their culture or their worldview. If they haven’t been open and collaborative before now, I don’t see how they can be encouraged to change. The effort should be going into designing a role that will appeal to new councillors, who are net-savvy, time limited, mistrustful of bureaucracy, and so on.

So I am looking forward to where the conversation goes next, and hope to get to play a part!

Digital councillors

digitalcllr is a place where we are bringing together all the work we have been doing recently with elected members.

Mostly that means training, but we also offer a service to host websites for councillors, for free.

On the digitalcllr site, we’re also putting up content now and again that might be helpful to elected members starting to dabble in online engagement.

This morning, for instance, I posted some online safety tips, that may well come in handy.

We also create video content, interviewing councillors about their use of social media. Here’s Cllr Roger Gambba-Jones talking about his use of Twitter and a blog, for example.

If you’re a councillor needing some support in using social media, get in touch! Likewise if you are a democratic services or member development bod.

Decline and fall?

Twitter has been taking a bit of a pasting in the technology media world recently. Could this mean it is facing a bleak future, and could become the new MySpace, or Friendster? Or even – the horror! – FriendsReunited?

The biggest furore came when they recently changed the terms of use for their API or application programming interface – the data feed that various other services can use to manipulate Twitter content.

Effectively Twitter are limiting access to the API for many of the apps that people have come to know and love. For example, many of the ‘client’ applications people use to access Twitter, which are independent of Twitter itself, are going to find life more difficult in the future.

On top of annoying the developer community, Twitter has irritated its own user base too, with the over hasty censoring of accounts; and the growth of advertising on the platform.

This latter point is the important one. Twitter has grown into a vast social network, but hasn’t actually made much money over the last five years. What it needs to do is to turn it’s userbase into cash – and the best way of doing that, they think, is ads. Hence the clampdown on third party client apps – which may interfere with the way the ads appear to users.

Finally, a few folk are feeling increasingly nervous about the fact that content they create, such as tweets, isn’t owned by them. It’s all held in a database by Twitter, and they can choose to do with it what they will.

To a certain extent, people should probably just stop whining. After all, Twitter never claimed to be anything other than a for profit corporate company – this day was going to come sooner or later. But given the way Twitter has developed, their recent behaviour does stick in the craw somewhat.

  • Who came up with the idea for @ replies? Not Twitter – it was the users and third party developers.
  • Who came up with the idea for hashtags? Not Twitter – it was the users and third party developers.
  • Who came up with the bird motif? Not Twitter – it was a third party developer.
  • Who puts all the content into Twitter? Not Twitter – it’s the users.

The list can go on. Again, all those people who invested time, content and ideas into Twitter have little to complain about, really. Twitter never claimed to be open source. They’re free to take people’s suggestions and incorporate them as they please. That’s part of the deal with using a ‘free’ service.

However, people have started to hit back. app.net is a new Twitter clone with a slight difference: you have to pay $50 to use it. This means no ads, an open API and no corporations interfering with the way the service runs.

It also provides an option to download all your data, which kind of answers the content control issue.

I’ve started using it and my profile is just here: https://alpha.app.net/davebriggs. It’s slow, as you can imagine any new network is – let alone one that you have to pay to join. I’m not convinced it will succeed as anything other than an online ghetto for people who have fallen out of love with Twitter.

Also, remember Diaspora? Thought not. They tried to do a similar thing, but to Facebook. Didn’t work – nobody cared enough.

Others like Dave Winer (the somewhat cantankerous tech legend who invented RSS amongst other things) are promoting a much more open way of publishing, where people control their own servers running their own software, and through protocols and standards, they talk to one another. In other words, decentralising the whole social networking concept.

An example of this emerged recently, called tent.io.

This makes sense for people with the chops to run software like this, and perhaps to serious, professional content creators. But for people chatting about what’s happening on Xfactor? Probably not.

What does this mean for digital engagers in government and beyond?

Not a lot. Keep calm and carry on, as the increasingly irritating posters, tea towels, coasters and rolls of toilet paper keep telling us. Twitter isn’t going away. Many of these debates are fairly arcane and only of interest to the tiny percentage of the population that actually care.

Twitter remains an easy to access, free to use channel for people to quickly share their thoughts about what is happening to them at that moment, and it has enormous reach too.

For those that do worry about owning your content, keeping records and backing up, you can always make use of tools like ifttt to keep a copy of everything you publish.

Twitter will be with us for a long while yet.

Digital visions

I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications.

It’s important – simply to know what you want to achieve and why. As soon as you have those things figure out then it’s easy to choose the right tools and channels to help you get there.

Taking a strategic approach though doesn’t necessarily mean you need a bit of paper, with ‘strategy’ written on it. Sometimes just having thought about the issues is all you need to do. A quick look on Twitter or Facebook and it’s pretty straightforward to spot those that haven’t even done that!

However, there are times when a bit more of an in depth look at all things digital are required. After all, the bits of an organisation like a local council that are affected by the internet go way beyond just the communications team.

There’s customer services and all the transactional stuff – what commonly gets referred to as channel shift these days. There’s the democratic element, and the policy development process. The way big projects are managed and communicated can be transformed by the web. Every service delivery team could make use of digital channels to deliver that service, or part of it, or at least communications around it.

Given all of this, and the vital strategic role a council plays within a local area, having a digital vision is pretty important. There are several big agendas connected to technology which need to be considered.

What elements are required?

  • channel shift
  • digital engagement
  • mobile
  • publishing / content strategy
  • digital inclusion and broadband roll out
  • open data

I think these are probably best presented as some form of ven diagram, and there is bound to be plenty of overlap in there.

I’ve always like the phrase that ushered in the Government Digital Service – that of ‘digital by default’. The notion not that digital is the only option – but that it is always an option. Quite often when I have been called in to help out with digital side of a project or campaign, it’s been a bit of an add on. Being digital by default means building the online element from the get go – making it an integral part of a service or project.

It also means getting away from one of the flaws of the e-government era – that (necessary) rush to get government services online – which was to do the wrong thing righter. In other words, not rethinking how a service should be delivered in a networked society but just taking a process and sticking it into an online form.

We’re just taking on a project to deliver a comprehensive high level digital strategy for a county council. I’m delighted – it’s the sort of meaty, wide ranging envisioning work which is pretty scarce these days. It also offers a chance to think about what a truly digital local council might look like, and how it might work.

Part of the project will involve running a crowdsourcing exercise on good practice and what the future may hold for local government digital – rather like the effort I made back in 2009 which focused on websites. That’ll launch in a few weeks. In the meantime I’d love to hear from anyone who has been having digital visions in the comments, or by email.

Being good at work

Lovely post from Stephen Hale:

I think the culture and tools of social networking can go a long way to improve how people manage and share knowledge inside an organisation, and increase individuals’ productivity at work. Lots of people could be a little bit more productive if they used more of behaviours and the tools of social networking routinely at work.

Personally, I am much better at my job because of social tools. I’m better informed, often helped by others, better connected, more grateful, and more ready to share my own thoughts than I would be without tools like Yammer, Twitter and blogs.