We first talked about updating the service standard around a year ago. Since then, we’ve talked to hundreds of people in central and local government.
It’s still a work in progress, but we think we’re getting close to a final draft which supports the government’s ambition to deliver joined up, end to end services that meet user needs. So we thought it would be useful to provide some details about the direction it’s going in.
…a set of questions to help get to the why, as well as the what, of digital transformation.
I was interviewed by Vicky Sargent again for her Interesting Times podcast. We talk about digital transformation in local governments, focusing on Adur & Worthing Councils and Hackney Council.
We need to prepare for a world where people might not access GOV.UK through their computer or smartphone, but could be using Alexa, Google Assistant or some technology that hasn’t even been created yet. We need to make GOV.UK understandable by humans and machines.
Doing things better is hard because it presupposes you know what you are doing and why you are doing it. You have to understand and be clear on your goals and your vision, and the outcomes you want your projects, programmes and organisation to meet. And you have to have the trust and explicit support of everyone around you.
Right now, there is growing interest in the role that learning can play in organisational change, but we are starting from a place where learning is seen as separate to the practice of work, and also something different from more operationally focused knowledge sharing.
Transformation is a world away from simply polishing the way things are currently done (the “lipstick on pigs” approach – the tired web- and form-based service design ethos of the past few decades, stuck Groundhog Day-like inside the broken silos and reference frames of existing organisational services). Improving our public services relies on the ability to step back and rethink and redesign current public policy by focusing relentlessly and selflessly on improved outcomes, with a profoundly beneficial and positive impact on people and their experience of delivering or receiving public services.
We’re working to find out what a digital planning application service would look like if it were “so good, people prefer to use it”. However, one of the early things we learnt was that high quality data is the key enabler of providing a better digital service.
I’ve not heard anyone disagree that this is a good thing. There were many people at the event who were passionate about user centred services and about designing end to end services. Why is user research not given the priority it needs and why do we still continue to pay little attention to it when undertaking transformation activity and service redesign?
The movement to modernize government technology has been focused on the delivery of government services using modern technology and best practices. But that is only half the solution; now we must also learn to drive policy and operations around delivery and users, and complete the feedback circuit. Only then can we effectively achieve the goals government policies intend.