The importance of community management

One of the great arguments in favour of employing social web tools is the fact that they are pretty quick, and usually cheap, to put together. However, that’s not taking into account the other costs, one of which is managing the community created by such sites. This entails a number of things: welcoming new people, … Keep reading

Meatball Sundae

I’m working my way through my dead tree reading list, and right now I’m burning through Seth Godin‘s Meatball Sundae. It’s terrific stuff. Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a … Keep reading