[RL] Accounts and portals

Original post from Salman Chaudhri, FutureGov

…a different, more nuanced approach to authentication can save councils money in the long run. By focusing on making the transactions that apply to most people as seamless as possible, it can help to reduce additional support i.e. the number of phone calls and face to face contact.

An interesting development on the original post by then FutureGover Carrie Bishop, who delightfully wrote “‘I really wish I had one place where I can see all my transactions with the council’, said nobody, ever.”

The idea of accounts for public services kind of makes sense in the abstract – people think of e-commerce and how logging into one place where all your stuff resides is a useful thing. Surely it would be great to have that for council services too?

As this post explains, that isn’t necessarily the case, not least because most people don’t interact with their council all that often, and when they do, creating an account seems like needless faff. In those cases, authenticating users in other ways makes much more sense, and there’s some great ideas shared here.

We’ve found that once you identify the information needed for different types of transactions it’s possible to strip back which services really need a ‘login’.

However when considering the user need, there are some cases where an account might make sense. Perhaps a business owner who has several interactions on a regular basis with different bits of the Council, like commercial waste and environmental health, for instance. Or a developer, who has several sites with planning applications ongoing, or building inspections.

It’s dangerous though to make assumptions about when an account might be needed, and this is certainly one of those areas where keeping that focus on meeting the needs of user can ensure a better experience for them, and creating a digital journey that’s more likely to succeed.


This is a post in the Reading List series, where I link to an interesting article and add some commentary. See here for more information, or find all the posts in the series here.

[RL] Starting the ‘Reading List’

Finding time to blog is tough, and while I enjoy putting together the Five for Friday posts, you may have noticed that even doing those is tricky.

To get myself back into the habit of regularly posting, I’m going to have a go at splitting the idea of Five for Friday up, posting the links and short commentary on them individually, as I come across them.

This hopefully will mean I don’t have the burden (!) of trying to find five every week, or having to edit a bunch of stuff in one go. Instead, I can do it piecemeal as I see things I find interesting.

I’ve always enjoyed the way John Gruber posts to his linked list and I guess this is a similar thing for me to do.

I’ll categorise all the posts as reading list, and also add the [RL] prefix to post titles to highlight what they are. I’ll also find a way to send a bunch out via email (which you can sign up for here) – which people have said they find useful in the past. As always, most stuff ends up on Pinboard and Twitter too.

Just in case that sort of thing floats your boat, I’ll recommend Stefan’s Strategic Reading blog here, as well as link infused newsletters such as leisa reichelt’s and Coté’s.

Two blockers to radical (digital) change

I was asked this morning for the two main blockers to progress in the various attempts at technology enabled change over the years, whether titled e-government or digital transformation.

Here’s what I came up with – it would be interesting to get your thoughts:

Two main challenges for me would be two elements of core capability. The first would be technology, and specifically software. The main line of business systems in use in most local councils is simply not fit for purpose for the digital age. They are horrible to use, don’t interoperate, work poorly on mobile, don’t offer great customer experience for self service and are dogs for the IT team to maintain. Time and time again, otherwise excellent initiatives at e-government or digital transformation are scuppered because of issues relating to core back office systems. What’s more, the market seems to find it impossible to have an impact on the situation, and so driving the incumbents out is very hard to do.

Second, and possibly more important, are the people issues. First is culture, which is risk and change averse, often because of the role of middle managers, many of whom are ‘experts’ in their service area and extremely dedicated to preserving the current way of doing things. Folk on the front line can often easily diagnose problems and suggest solutions, and senior executives are usually well up for a bit of disruptive change. However those in the middle can slow things down and block progress. The other bit of the people problem is capability, in that there aren’t enough really good people around in organisations to drive the change needed forward, which takes guts and stamina as well as intelligence. Without a reasonably sized army of these people in place, initiatives can get run into the ground very quickly.

Blogged elsewhere: Why tech SMEs are Crucial to Public Sector Digital Transformation

I was asked by my friends at AdviceCloud to write something for the TechUK blog about how small to medium sized enterprises (SMEs) can support public sector organisations in their efforts to transform.

Technology is not the be-all and end-all of digital transformation. However, any organisation looking to disrupt itself in this way must have a sufficiently flexible technology stack to support the radical change that is needed – and tech SMEs are in the perfect place to deliver what digital transformation demands.

Read the whole thing on the TechUK website.

 

Five for Friday (29/9/17)

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Five for Friday took a little break for a month or so while I settled into my new job(s). If I’m honest, I am still not completely settled – it takes time getting used to a little portfolio having concentrated on a single role for several years – but I am getting there.

Enjoy the links.

  • Mapping service design and policy design – terrific post by Andrea Siodmok on how service design and policy design meet. Quite a lot of the focus on digital transformation misses out the policy element, and understanding what an organisation’s approach to an issue, and why it has that approach, is vital to defining services that deliver the intended outcome.
  • Digital transformation, or digital fossilisation? – good stuff from Andrew Larner talking about the need to use the opportunity of digital transformation to address big strategic issues around the manner in which organisations operate – not just hard baking inefficient and user unfriendly processes using new technology.
  • Defining Aggregators – you are probably bored of me banging on about Ben Thompson and how good he is, but this is another great piece, pulling together his recent thinking on digital operating models, diving deep into the concept of the aggregator. Now, the aggregator model might not be a good fit for public services, but it’s a great way to get thinking about this operating model malarky.
  • Designing for democracyCatherine Howe applies the ladder of participation model to designing services in the digital age. Making this activity democratic involves the political, of courses, and also links up with Andrea’s post linked to above, where understanding the political and policy context is vital to achieving desired outcomes. There’s loads and loads in here (like does an iterative approach mean the big picture can get missed?) and it needs a good read and mull.
  • YC’s Essential Startup Advice – always take stuff like this with a pinch of salt (one shouldn’t ignore the pervasive Silicon Valley ideology that startups will save the world) but there’s some really good advice in here about launching new services. Much of it focuses on keeping things small and not worrying about scale until you know you have a thing that enough people like to require scale.

As always, these have mostly all been tweeted during the week, and you can find everything I’ve found interesting and bookmarked here.

You can also sign up to get them delivered to you by email, if that’s your thing.