Monday, 11 February, 2008

On the Social Media Release

One of the many areas of communications which can be improved by using social media services is the press release. Indeed, there are a number of sites dedicated to creating a ‘social media release’, including a group blog and a wiki.

Brian Solis recently put together a really useful post: “The Definitive Guide to Social Media Releases” which contains tonnes of information about the whys and wherefores of this development of a traditional communication tool.

Obviously a Social Media Release needs to feature Social Media ingredients, which includes links to bookmarking networks, contextual tags, the ability to track and host conversations, and also discover them within social networks. The inclusion of new features to simply make a fancy, shiny, new whiz bang press release doesn’t necessarily cut it.

So, what socializes a release?

A Social Media Release should contain everything necessary to share and discover a story in a way that is complementary to your original intent; but, the difference is, how they find it and the tools they use to share and broadcast.

This begs the question: what is a social media release? Well, it is an online interactive document that puts out a message in such a way that it is conversational, using online tools to enable people to add to the discussion as well as just read the message.

Todd Defren has identified four key features of what a social media release does that a traditional one doesn’t:

  1. Ensure accuracy
  2. Embrace context
  3. Build community
  4. Be findable

In other words, a social media release puts you in control of what’s being said about your release by ensuring your content is a part of the conversation around it.

How can this be achieved? By putting together an electronic press release that incorporates social media services which can have a useful and viral effect on the story you are telling. So, photos on the release are posted and linked back to Flickr, you can embed videos hosted at YouTube, related stories can be saved on del.icio.us – and all of these linked together through a common tag. This tag can then be used to locate and present feedback on the release, so people can find out what is being said without having to look for it. Use links to enable people to share the release on Digg, Reddit , StumbleUpon and other sites to help spread the word.

What does one look like? Try this example from Ford, thy are using Flickr, YouTube, a growing list of related blog posts and the ubiquitous buttons to share the release on various social bookmarking sites. Or there is Cisco’s effort, which includes a YouTube group, del.icio.us and Digg and even Second Life (thanks to Shel Holtz for both of these examples). Shift Communications have a PDF template that you can adapt.

One point that is worth making is that (for now at least) the social media release does not replace the traditional press release. Instead, it offers an alternative for those that are actively engaged in this space. It also provides a richer experience for those that use it, and so in time people will begin to prefer it as they see its advantages. So, it offers an additional service rather than a replacement, and given the low costs and barriers to entry when it comes to this stuff, it really won’t cost you a great deal more to do – and if it engages just a few more people with your message, then surely it’s worth it?

PermalinkOn the Social Media Release

I’m an ENTP!

At work we are having our personalities dissected through the wonder of Myers-Briggs. It’s a way of finding out how your personality affects the way you work, and how you interact with others. Hmmm.

Anyway, it turns out that I am an ENTP, that is to say an Extroverted iNtuitive Thinking Perceiving type person. According to Wikipedia, this means I am:

ENTPs are frequently described as clever, cerebrally and verbally quick, enthusiastic, outgoing, innovative, and resourceful. ENTPs are motivated by a desire to understand the world they live in, and improve it. They are usually very accurate when sizing up a situation. They may have a perverse sense of humor [cool!] and sometimes play devil’s advocate, which can create misunderstandings with friends, coworkers, and family. However, ENTP’s are quite ingenious and are quite adept at directing relationships between means and ends. More so than other types, ENTPs can “think outside the box” and come up with fresh, unexpected solutions to difficult problems. However, they are less interested in generating detailed plans or following through than in generating ideas and possibilities. However, when the ENTP is used correctly on a team, they offer an incredible depth of understanding and a high degree of flexibility and problem solving ability. The ENTP regards a comment like “it can’t be done” as a personal challenge, and will spare no expense to discover a solution once properly motivated.

Interesting!

PermalinkI’m an ENTP!

Sunday, 10 February, 2008

Breaking down the browser barrier

The problems of accessing social websites is often discussed by government webbies, and I dare say it is an issue for the private sector too. How can we be expected to engage with online communities if they can’t get past the firewall?

However, a bigger issue in my view is the fact that even if one can access Facebook, Twitter, YouTube or WordPress.com, one’s ability to use the site is quite likely to be totally hamstrung by the browser that you are using. If you work in the UK public sector, this is likely as not going to be Internet Explorer, and probably version 6, if not 5.5. IE6 was launched in 2001, 5.5 in 2000.

That’s right. The vast majority of people are using a browser that is at least seven years old. Imagine what has happened on the web in those seven years. It’s unbelievable that we are still relying on this crap. I mean, given the moaning that goes on about potential loss of information that is often heard when using social web services is suggested, it ought to be quickly pointed out that the knackered, outdated browsers that are being used are a far greater risk than a document that’s being edited on Google Docs.

Anyway, the browser usage figures are pretty depressing, especially in the UK. Take this map of Europe, for example, which has been produced by XiTi Monitor. It shows the percentage takeup of Firefox in each country:

Firefox map

Yup, we as a nation are second only to the Netherlands in our slowness to switch to a better browser. Makes you proud, doesn’t it?

If we want to be able to sell social media and web 2.0 to people, we need to make sure they have the infrastructure in place to ensure it works properly. This links in partly to issues around accessibility, which Laura Whitehead wrote about recently, and also the potential digital divide. But here’s a challenge that could have a massive positive impact on the use of the web in the public sector: get your department to switch to FireFox.

What browser do you use at work? Has it caused you any problems? It’d be interesting to find out.

PermalinkBreaking down the browser barrier

CoComment

At some point in the near future, I promise that I will blog about something other than blog comments. I mean, I know it’s good to find a niche, but that one is a little specific even for me. Anyhow, when I mentioned before that I wanted to be able to track the comments that I am leaving on other people’s blogs, and maybe display them on DavePress too, so that people  who read what I write here can get involved in the conversations I have elsewhere.

CoComment

One service suggested by a couple of people was CoComment. I’ve just signed up for it and will be testing it out over the next week or so. It certainly seems to offer most of what I want to achieve. After the ubiquitous signing up process, you download a FireFox plugin, which doesn’t seem to do a lot at first glance. What it does, though, is change the appearance of comment boxes on blogs and other social media sites. Take this example, where I visited the comments on Jeremy’s blog:

Comment box

You can see that it has tied the comment box up with my CoComment account. What this hopefully means is that my comment will be associated with my presence on CoComment, and listed when you visit my profile there. Excellent.

CoComment also offers some widgets to insert into your blog sidebar, which show the latest comments I have been making, which is more or less what I was after. They also provide an RSS feed of my comments, which could be more useful – maybe a daily posting like my del.icio.us links would be nice. Even better – take the RSS feed and post new comments I have made to Twitter, thus widening the potential circle of conversation even wider.

So, CoComment looks like it will be good stuff. I will report back once I have used it for a little while.

PermalinkCoComment

More on comments

Following my last post about blog comments, a couple of posts have popped up in my feed reader about the topic. Firstly James Cridland ponders what makes him decide to leave a comment on a blog, or use his own blog to respond:

First, this reply is going on a bit, and it would be quite difficult to leave this in Martin’s blog comments anyway. (Because I’ve used more than one link here, it probably would be regarded as spam, too). A reply in my blog affords me the space to reply.

Second, by my blogging here as a reply to Martin’s post over there, it means that those that read my blog are aware of Martin’s posting. If I’d have just posted on Martin’s blog, nobody would be aware of Martin’s posting. The extra addition of Google Juice, etc, also is a good thing for both of us.

Third, this is just as relevant a posting as many of my others here; if people really want to read my witterings here (as apparently quite a few do), then it’s probably just as useful to them to read this reply.

Length of response is definitely an issue for me when deciding whether to comment or post. The second point is also an important one, I think, especially in terms of the visibility of a conversation.

John Naughton also picked up the theme today, answering those that have wondered why he doesn’t allow comments on his excellent blog. His three reasons are that he lacks time to moderate and answer comments; that his blog is predominantly a resource for capturing his own thoughts for his own purposes, rather than being a  conversational  exercise; and finally John quotes a Dave Winer post:

Do comments make it a blog? Do the lack of comments make it not a blog? Well actually, my opinion is different from many, but it still is my opinion that it does not follow that a blog must have comments, in fact, to the extent that comments interfere with the natural expression of the unedited voice of an individual, comments may act to make something not a blog.

Interesting. I’m starting to think that the ideal situation would be that everyone has their own blog, and we respond to one another using our own platform, and don’t use comments.

The trouble is that not everyone has, or probably ever will have, their own blogs. So those that actively want feedback have to make the facility available – no matter how unsatisfactory it might be.

PermalinkMore on comments

Friday, 8 February, 2008

On blog comments

How do you track the conversations that go on in comments around the blogosphere? It’s easy enough to know what the actual blogs themselves are doing, after all – we have our feed readers, Google’s blog search and technorati. We have trackbacks and pings to let us know when people are linking to us on their sites. But what about the hidden conversations that are happening in the comments?

There are two angles to this. For example, it annoys me that when I comment on someone else’s blog, I am leaving content there that isn’t aggregated on my blog. I see DavePress as my little hub on the web, from which you can find out what I am doing elsewhere, on Twitter, or del.icio.us, or Flickr. I have a widget on this blog that displays the latest comments here – I’d also like one that displays my latest comments elsewhere.

This might be a fairly selfish thing to want, but the ability to do this has more practical advantages too. If we want people, whether public servants or those working for private enterprises, to engage with bloggers and to respond to them we really ought to be providing a way for those responses to be easily tracked.

Likewise, when a discussion is going on around an issue, with lots of stuff in the comments, how can that be tracked, or even found in the first place? You can subscribe to comment feeds I guess, but if you do that with every blog you’ll end up with twice as many feeds as you have already…

I think this could be a really important issue if we are to start using blogs as consultation mediums.

I suppose one possible answer is that we abandon comments altogether, and instead everyone responds to everyone else via blog entries, linking to the original.  I have read of some bloggers turning off the comments on their site for exactly this reason.

It’s a funny decision to make, actually, whether to start your own post on a subject or whether to respond in the comments. I don’t think I have a hard and fixed rule about it, maybe it just comes down to how much I have to say on a topic.

Does anyone have any ideas on how we can track comment conversations – whether our own or those we are interested in? What could change to make it easier?

PermalinkOn blog comments

Polling day

DavePress pollEvery day, WordPress and the community around it manages to surprise and delight me more. I have mentioned how it can be used to consult before, specifically by using the amazing CommentPress theme. But you can also create small polls to run on your site too, whether on a page of their own or by running in the sidebar.

This is done using the Democracy plugin, which is really easy to set up and deploy. It allows you to set the options, or give voters the ability to add their own. IP addresses can be logged to stop multiple votes, and you can store an archive of polls on a page.

I am running a quick example on this site asking readers how they access the content on this blog. OK, so it probably isn’t very scientific, but it’s fun, and another great example of the flexibility, and sheer genius, that is WordPress and the people that use it.

PermalinkPolling day

barcampukgovweb Developments

barcampukgovwebThe community that formed around the barcamp for uk gov web types (hence the name) has been working hard to start developing idea and connections that can start to have a real beneficial effect on the way that public services are using the web as a medium for communication and collaboration.

One of the ways this is working is through the Google Group, which is seeing some interesting discussions and some germs of top quality ideas are starting to emerge.

The trick is to capture these ideas and the various links and put them in a space where collaboration can start to happen. This can now be achieved using the GovHack wiki, set up by Adam McGreggor. A section for projects has been created, and once the discussions on the mailing list reach a point where it’s appropriate to do so, a page is created on the wiki to allow the ‘work’ to begin.

So, things are moving gradually, but at least they are moving. Mini-meets, like yesterday’s in a cafe at the House of Fraser store in Victoria, London, can only help as ideas are bandied about and possible solutions demonstrated. We need to ensure, though, that as much is documented as possible, so those that can’t engage face-to-face can still use the mailing list and the wiki to get involved.

I think it’s amazing that this is taking off in the way it has – fine, it’s incremental and evolutionary rather than there being any massive quick developments – but hey! maybe that’s just the British way. And there’s nowt wrong with that.

Permalinkbarcampukgovweb Developments