An online notebook
An online notebook
As part of our work supporting NALC in their inquiry into the future of localism, I’m facilitating a webchat on the use of social media in parish, town and community councils.
It’s happening this Thursday, 9th May at 12pm on the inquiry website. We’re using CoverItLive, so you can sign up for a reminder on that page.
Look forward to seeing you there!
I find this stuff so you don’t have to:
I don’t understand how this is even possible but… wow.
Just a quick thought: could local authority customer service centres be sources of content for their social media channels?
Most customer service departments in councils these days have CRMs of varying sophistication and they must be able to report on what the issues are that most people are calling about at any one time.
Perhaps this could be a great source of stuff to create content about on social media channels, whether Facebook pages or perhaps on Twitter, with links to web pages with more information.
After all, it’s by definition content that people would want, and might be a good way of channel shifting people away from the phone, if they are getting that information from elsewhere.
Anyone doing this already?
I find this stuff so you don’t have to:
Reading for me is a solitary activity, I have to admit. But others like being members of reading groups and so on – and who am I to judge them?
I linked recently to an article on Gizmodo asking why ebooks are so much like paper books – in other words, why don’t they innovate with the form a bit more? Here’s three examples of sites or apps that take electronic reading in a more interesting and social direction.
Readmill is a replacement for iBooks on your iPhone, iPad or iPod Touch. It places a heavy emphasis on good design and typography and eschews some of Apple’s silly skeuomorphic tendencies. It also enables you to highlight passages while you read, and share them with your friends and followers – and your social group also helps you to discover new books to read.
Subtext is a free iPad app that allows classroom groups to exchange ideas in the pages of digital texts. It’s designed for use in learning environments, and enables a tutor to add in quizzes and assignments too. Here’s a video to explain more:
Copia calls itself a “social ereading platform”. It allows you to make notes in the ‘margains’ of the ebook you are reading, and then to share them with friends and publish them in notebooks. It also features the ability to create reading groups, and have discussions about books which is rather neat.
Copia is available on the desktop or the Android and iOS mobile platforms.
Do you use any social reading apps or sites? Are they even necessary?
I find this stuff so you don’t have to:
I find this stuff so you don’t have to:
I had an interesting chat last week with someone from a fairly large NGO who wanted to start using online tools to engage people with their work.
As usual, there were no easy answers.
However, there is an answer, only it takes a bit of explaining and rather a lot of doing. The problem is that people aren’t a homogenous group, they’re all different and they want different things and do different things too.
It’s so annoying!
Anyway, annoying things shouldn’t be ignored, they should be attacked, head on. So, the thing to do hear is to chunk up all these different people into groups and have a think about what they want and what they want to do.
In other words, come up with some personas. The quickest way to describe them in this context is that they are made up stereotypes of the sort of people you are trying to engage with. Then you imagine what their ‘stories’ might be as they come into contact with you online.
You can do this properly and scientifically, but it can also be really helpful if you just do it in the usual JFDI quick-and-dirty style.
In my contact’s situation, they could clearly break people down into several groups, each of which would have different needs and requirements. A one size fits all approach would not be appropriate.
One group would be social media savvy “passers by” who don’t know much if anything about the organisation and its work. The best outcome of engagement with this group might be to simply raise awareness by getting a tweet in front of them, a real success might be getting them to like the Facebook, or follow a Twitter account.
Another group would be an older person, who perhaps has just taken early retirement, has some spare time and is looking to invest it in a good cause. Perhaps they’ve used computers a fair bit in their working lives, and use Facebook for family stuff, but it’s not second nature to them. The organisation might realistically hope to get such people to agree to do some volunteering or perhaps join the organisation.
Thirdly, how about people who are already effectively activtists on the issue, but who do their own thing, not as part of the wider activity of the organisation? They know the issues inside out from a practical perspective and are keen and motivated to get things done in the real world as well as online. They need to be given things to do, quickly, as well as getting the benefits that a larger organisation could offer, including support, research and so on.
A fourth group were identified as stakeholders and academics, who the organisation probably knows by name and have a deep seated interest and knowledge of the topics. The best way to get such people involved probably won’t happen in social media. They probably will want a big PDF report to chew on and talk about in committees.
Such people probably have deep links to specific pages in the organisation’s website saved in their bookmarks. So maybe we shouldn’t use up too much homepage real estate on our website trying to attract their attention.
So pretty quickly we’ve imagined four groups of people with different needs and can use them to work out how we might engage with them online, and where to focus our efforts.
This is pretty standard ladder of participation stuff. The key points are:
This helps answer a common argument I come across when it comes to digital engagement which is that “our stakeholders aren’t on Twitter”. In which case, fine, do something else with them. But other people you could be working with are in these spaces and you’re missing a trick if you don’t involve them.
So, if you’re planning a campaign that will use digital engagement, bear this in mind and put some work in up front to think about who you want to engage, where they will be, and what they are likely to want to do.
There’s some really good stuff on this from Steph and others here.