Government customer services to be modernised with help of industry experts: The government is launching CustomerFirst, a new unit within the Department for Science, Innovation and Technology, to modernise public services and improve the experience for millions of people who…
Dave Briggs
An online notebook
Dave Briggs
An online notebook
On ‘the single view of the customer’
“We need a single view of the customer!” Well, no you don’t, and you can’t have one anyway. ‘Single view of the customer’ is one of those easy to trot out phrases that sounds brilliantly simple and impossible to argue…