Dave

Guide to Facebook Pages for Government Organisations

My partner in crime at Learning Pool, Breda Doherty, has written an awesome guide to using Facebook pages. She introduces it below – do have a read and then download the guide!

Facebook is now used as an everyday means of communication and information source for most people, well if you agree that over 500Million active users worldwide is a fair summary of most people… The fact that the Social Networking site has continued to grow and develop since its launch in 2004 shows that it’s not likely to join lapsed Social Networking sites in the sky such as Bebo or My-Space who simply haven’t been able to compete with Facebook’s constant innovative ways to keep people talking on their platform. Whilst friends use Facebook’s Personal Profiles; bands, businesses and those with a cause to promote often use Facebook Pages to market themselves to its millions of users.

What is a Facebook Page?

A Facebook Page is a public profile that enables groups like this to share their organisation with Facebook users. It is similar in layout and functionality to a personal Facebook profile but Facebook Pages have been created with the intention that it will be used for brand promotion and discussion between those with something to sell or promote and those Facebook users interested in showing their support of these.

Facebook Users show their support for Facebook Pages through Liking their page and adding the pages they like to their own personal Facebook profile, which in turn will be seen by friends who visit their profiles

The reason all these groups  use Facebook pages is because  it’s free, easy to use and offers the opportunity to connect with large numbers of people. If Facebook didn’t work, people would simply stop using it.

Facebook Pages and Government Organisations

Government Organisations are slowly seeing the benefits offered by Facebook Pages with effective use of this seen in the page maintained by Coventry City Council. However many are still unsure of how it can fit in with their wider communication strategies and are fearful that those staff assigned to maintain their Facebook Pages will take advantage of this and spend the time chatting to friends rather than the community members the organisation is eager to engage with. There is also the same fear which many Government Organisations have about Twitter in that with one status up-date on Facebook or one Tweet on Twitter the organisation will be called into irrefutable dispute!

Facebook: A Quick Guide for People in and Around Government

To try and rely some of the worries mentioned above and which we’ve heard about first-hand through our Learning Community, Learning Pool decided to create Facebook: A Quick Guide for People In and Around Government.  The guide provides a quick overview of how to set-up a Facebook Page, useful things to bear in mind as a Government Organisation when doing so and to highlight some of the legitimate ways in which Facebook, despite being labelled as a Social Networking site can be effectively used as an engagement site between Government Organisations and the public they are finding it increasingly difficult to connect with.

The Facebook Guide complements the Twitter Guide for Government written by Dave earlier this year and also looks at how the two can be used in conjunction. Download our Facebook Guide for free here.

101 cool tools: Doodle

I haven’t done one of these for a while, sorry! Here’s the third in my series of 101 cool social media tools, it’s Doodle!

Doodle

Doodle is a neat little tool for organising when to meet groups of people. Someone starts up a Doodle poll, and lists the dates and times that are possible. They then invite everyone who needs to attend to vote by clicking on the slots they can make.

doodle-example

Doodle then highlights the date and time that the majority of people can make, and that’s your decision made.

So much easier than pinging emails back and forth with suggestions!

Don’t forget, you can follow these tips in the future on Twitter…

The network is the computer

Google announced a bunch of stuff last week, finally bringing to the mainstream some bits of tech that have been bubbling away for a few years now.

One is the Chrome operating system, a lightweight OS for netbooks that pretty much hand everything over to the web. So, the OS handles keyboard and mouse inputs and that sort of thing, but basically just boots into a browser and lets you do all your stuff online.

After all, with developments in web technology, who needs software anyway? Google Docs does most of the stuff people who need an office suite use, Picnik is a pretty cool image editor, Gmail is a far better mail client than Outlook is and tools like Huddle and Basecamp provide neat ways of organising your work and collaborating on projects.

Even big, enterprisey software is available through the web now. Salesforce provides a pretty comprehensive CRM offering, Kashflow does the same for accounting, and sites like Netsuite and SAP’s Business by Design provide boring ERP software in the browser.

This is the part of cloud computing known as software-as-a-service. Learning Pool‘s stuff runs on very similar lines: our customers have no software to install, and therefore no patches or upgrades to worry about. Everything can be accessed from anywhere with a browser and a connection to the net.

Anyway, back to Google and Chrome OS. Here’s a video with the skinny:

The idea of the online operating system isn’t new – here’s a review of a previous attempt called YouOS (now sadly dead) that I wrote back in March 2006 – but developments in cloud computing and the almost ubiquitous availability of decent speed broadband (ok, it’s not everywhere yet, especially in rural locations) make it a much more realistic proposition.

What’s interesting about the YouOS example is that it included native applications within the OS itself, rather than just pointing people to existing, external apps. I wrote at the time:

The notion of the online desktop is an interesting one, that conjures the image of computer boxes doing nothing other than handling the keyboard, mouse, display and internet connection; and where you can log in with any machine anywhere in the world and get your own desktop. I suspect, though, that the route that YouOS is taking is the wrong one. What the online OS needs to do is not provide the applications, just the means of accessing the applications, which can be developed by other people on other sites, and the means of storing data to be used and shared between those applications.

It seems like I was probably right about this one (it doesn’t happen often).

Chrome OS won’t be made available for existing netbook owners to download and install – although the fact that it is based on an open source project means that someone else could make it happen. This means that it isn’t possible to have a play with it to see how it works, which is a shame.

One thing that you can have a play with – assuming you have access to Google’s Chrome browser (currently my browser of choice, mainly due to the speed and efficiency of the thing) – is the Chrome Web Store.

A healthy proportion of people are pretty comfortable with the idea of app stores – we’ve used them with our iPhones and iPads, and Android phones and Blackberry users have their own stores – reasonably safe places where applications can be found for the device you are using. Linux users have had an app store like experience for years.

Where these differ with the Chrome store is that Google’s offering is all about web apps, those that work within a browser rather than being native applications that you have to download and install onto your computer, or mobile device.

This is something I struggle with slightly, in terms of understanding what the point is. I mean, when a web app is just an app that runs in a browser, and all you have on your system for accessing apps is a browser, what’s the difference between installing an app and just having a bookmark to it in your browser?!

I guess the answer is around a) making it easy for users to find apps, and providing a space for reviews and that sort of thing; b) enabling a more integrated experience between a web app and the system being used; and c) creating a marketplace where paid-for apps can be, well, paid for.

One neat feature is that by using your Google account, you can sync your Chrome web app setup across machines – so if you log into your account on a different computer, albeit still using Chrome, then your apps come with you, which is cool for portability.

Here’s the video:

The good news about the Chrome store is that folk using the Chrome browser on their usual computer can make use of it. There seems to be a couple of example of Chrome web apps which aren’t available for other browsers – TweetDeck being one.

I’m not quite sure why this is, nor indeed if it is a good thing. There’s the possibility of certain apps only being available to users of certain browsers, which isn’t great.

Still, it’s another step forward for the mainstreaming of cloud computing and software-as-a-service in general.

There’s been quite a bit of talk of a government cloud infastructure as well as an app store for public service use. Indeed, some of these ideas are present in the Knowledge Hub project. The USA government has had an app store for a little while now.

As we pass from the age of the stationary microcomputer and the software industry into a world of commodity computing, understanding the benefits of the approach will be vital – and not just for those working in IT. Indeed, the role of IT departments in organisations will almost certainly need a rethink.

Bookmarks for October 30th through December 10th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

#testittuesday – public service use of twitter par excellence

I had a great day yesterday (Wednesday) at the FirePro seminar on social media use in Fire and Rescue Services.

I have a load of notes to type up and share here, but one thing really jumped out at me during the day – the #testittuesday campaign.

Basically, it’s a simple public safety campaign to get people to test their smoke alarms every week, on a Tuesday. The hashtag is used, and folk are encouraged to retweet it to get more coverage.

It was started by Elle from Norfolk Fire and Rescue Service, who gave an entertaining and informative presentation to the group about how it all came about. Unsurprisingly, there wasn’t a vast amount of planning – it just seemed like a good idea and Elle just got on with it.

Here’s why I think this is a great campaign, and an almost perfect use of Twitter as a public service campaign:

  • It’s completely within the existing culture of Twitter – all about the hashtag and the social nature of the message – it’s all about people passing it on
  • It’s simple – just a quick reminder to people to perform one straightforward action
  • Very low barriers to entry – no need to sign up for anything you aren’t already a member of. If you’re on twitter you see the message, and with one click you forward it on to your friends
  • It’s uncontroversial – nobody is going to take umbrage at being reminded to do something that’s easy to forget, and yet potentially life saving
  • It’s not about the fire service’s own twitter account – this isn’t some bid to get more followers. It’s about getting the message out to as many people as possible
  • It takes advantage of the trust people have in their networks. If a fire service asks me on twitter to check my fire alarm, I might do it – but I’m more likely to if some of my friends do so

I think there’s lots to learn here for all public services wanting to make the most of social media channels. Always consider the medium you are using, and what sort of behaviour works well. Don’t ask too much of people, keep it simple and straightforward. Above all, don’t make it about you or your organisation, but about the message you want to get out.

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