I had a good time presenting a webinar this morning about managing online communities.
As always, I recorded the whole thing for your infotainment:
An online notebook
I had a good time presenting a webinar this morning about managing online communities.
As always, I recorded the whole thing for your infotainment:
Rich Millington from Feverbee gave a great talk at the MozCon event on building communities that people actually want to join.
Lots in here that I have been discovering myself lately around creating a shared mission, and a sense of being an exclusive bunch.
I had a very interesting time at the Digital Evolution unconference and networking evening this week – wonderfully hosted by the Tinder Foundation and Google and with the irrepressible Will Perrin at the helm.
Sadly I couldn’t make it to the proper conference the next day, but the buzz around the event was amazing and Helen Milner and her team can take credit for reinvigorating the conversation around digital inclusion.
Anyway, back to the unconference.
The first discussion I took part in focused on digital policy, particularly from the government side of things, and the question was that posed in the title of this post: do we want everyone to get online?
I’m not sure that we do, at least, not when the question is framed in that way.
Who is ‘we’? Who is ‘everyone’? What is meant by ‘online’?
For me, getting everyone online is not a sensible policy objective. It doesn’t really make an awful lot of sense. Where are the outcomes?
Speaking for myself, I’d like us to have a society where nobody is disadvantaged because they lack the ability to access information or services – whatever the platform.
So for me the emphasis must be on human beings and making their lives better, more fulfilling, and ensuring their interactions with government and businesses are as stress and hassle free as they can be.
The internet is a ever more important platform for the delivery of information and services. However, this doesn’t mean that everyone should be using it for everything. Even if you have great internet access and skills, for some things a non-digital approach might be most appropriate.
The approach I think must always therefore be human-focused, not technology- or organisation-focused, and it should be prioritised so that those with most need are considered first, with all their complexity.
This will mean in future that the role which those currently working in digital inclusion have may shift in future, as access becomes ever closer to universal. There are some really meaty issues to be stuck into particularly around the agendas of wearables and the internet of things.
On the latter point, in the near future might we be in the position where folk are online whether they like it or not, because the paving slab they are stood on is connected to the internet, or the supermarket scans their faces before they even step into the store?
So as well as human-focused, the approach must also be constructively critical. The internet is very good at lots of things. It also brings with it challenges, particularly around privacy, but also around our relationships with organisations, which may come from cultures that do not share many values with our own (Silicon Valley, I’m looking at you).
Digital inclusion folk, by keeping laser focused on the needs of people, and by being healthily sceptical about the potential of technology can, I think, help individuals come to their own decisions about the best way they can make the most of digital and the net.
We don’t want everyone to be online. We want people to be able to make informed choices about how they live their lives, to use the net when they want to, and only when they want to, so that they may act in their own best interests, and of those they care for.
The podcast is back, BACK, BAAAAAAAAAAACK!
I’m joined in this episode by Esko Reinikainen, of the Satori Lab.
Here’s a link to download the original mp3 file if you would like to do that.
If you would like to subscribe to the podcast in your favourite podcasting app, the feed is http://davebriggs.libsyn.com/rss or you can find the podcast on iTunes.
Show notes and related links (in a slightly jumbled order):
Hope you enjoy it!
I’ve done a fair bit of councillor training on digital in the past. Every time it focuses on social media, digital engagement and how members can use the web to interact with the public.
It usually goes away, people have an interesting time and one or two actually start doing new stuff as a result.
However.
Right now I am not convinced that this is the most helpful thing we could be doing with councillors when it comes to digital, the internet, and technology in general.
Just as the work I have been doing recently on capability with civil servants emphasises the importance of understanding the mindset and approaches of digital ways of working, the same is also true of elected members.
After all, members – particularly those with a role on the executive in their authorities – are making decisions with digital implications all the time. They are asked to signed off digital and IT strategies. They might be asked to give their OK to a big spend on the implementation of a new system. They might be signed up to a big transformation programme with a heavy emphasis on digital ways of working.
Do they really have the capability to be making these decisions? Are they asking the right questions of officers? Can they really be held accountable for decisions made which – in al truthfulness – they possibly don’t understand?
I think this is something that needs to be looked at.
The trouble is, as anyone who has been involved in member development knows, providing ‘training’ to councillors is really hard. They are very busy people who operate in a political environment. This means they have little time, and little appetite to admitting weakness or ignorance.
So I think there is something to learn here from the top of the office coaching programme that Stephen and Jason run at DH.
This is where the eight (I think) people right at the top of the organisation get one to one coaching with digital experts once a month – an opportunity to ask questions without fear of looking silly in front of colleagues, and to really dig into what relevance digital has for them and their bit of the organisation.
I’m pretty sure something like this could work very well with councillors – matching them up with digital coaches who could give up an hour a month for (say) six months to provide answers to questions, coaching and mentoring on specific topics and being a sounding board when needed.
It would be great to get people’s thoughts on whether this is a problem that needs a solution, and whether a lightweight volunteer coaching programme would work.