Doing away with social media officers

Andrea Di Maio reports on the US Defense department doing away with dedicated social media officers:

No more specialized offices, no more social media silos, no more experts or consultants building new strategies. Social media is a tool, amongst many others, for public affairs professional to do their job more effectively and efficiently.

The next step is to realize that every single employee and soldier will end up using social media. Not for fun or as an additional task, but as one of the many tool to do their work.

This makes the point far better than I did recently.

Perhaps there is a role for a dedicated resource getting the use of emerging technology embedded in the working culture of an organisation.

The ultimate goal of anybody doing such a job, however, should be to make themselves unnecessary.

Who Owns My Neighbourhood?

Who Owns My Neighbourhood?

Who Owns My Neighbourhood? is a cool new project from Kirklees Council. Supported by NESTA, according to the blurb it:

…is a service that helps local people take responsibility for the land, buildings and activities where they live and work.

Basically, you bung in a postcode from the Huddersfield area and it plots who owns which bits of land on a map.

The project blog expands on this:

Who Owns My Neighbourhood? aims to give people a starting point for getting things done in their own neighbourhoods. We hope this service will make it easier for people to have conversations about their local area and for us to answer each other’s questions by sharing what we know. We want people to think about what personal responsibility we are each willing to take for the place where we live, and how we might be able to help each other to look after it.

Will be an interesting project to track.

Free social media seminar for public services in Edinburgh!

Learning Pool is delighted to be running a unique free event in association with the Scottish Improvement Service for those working in public services in Scotland who want to get the most from the social web.

This highly interactive session, facilitated by yours truly and my partner in crime Breda Doherty, will provide delegates with everything they need to get started with social media and to ensure they have a strategy for success.

The seminar will be hosted at COSLA’s offices in Edinburgh on Wednesday 2nd February – you can find out more details and book your place online on the Learning Pool website.

The session will cover the following topics with a mixture of engaging presentation and practical exercises:

  • Why social media matters
  • Designing your strategy
  • The social media toolkit
  • Governance and risk
  • Making your strategy work

We look forward to seeing you there!

We need more councillors, not less

The MJ reports on Buckinghamshire County Council’s successful bid to reduce the number of members elected to it, from 57 to 49, in the name of cost cutting.

County deputy leader Bill Chapple said: ‘I’m delighted the commission is taking our proposals forward. We are living in a time of austerity when tough decisions have to be taken, and in making these proposals members are supporting the cost saving process.’

Drawing up new divisional boundaries will take account of an average 7,750 voters to each member, 1,050 below the national average. Mr Chapple said the revised ratio would maintain a ‘good democratic representation for the electorate, and save £100,000 a year.

Not commenting specifically on this example, but I think that, in general, we need more councillors, not less.

I mentioned my reasons in an earlier post. Basically, we have too few people doing too much, and a rethink about the role of the elected member is needed if we are to attract more people to get involved.

Cllr James Cousins argued persuasively on Twitter that if councillors took a more strategic view on issues, rather than getting bogged down in operational stuff, they would then be able to do better with fewer numbers.

It’s certainly a view I have sympathy with. Having been a member services officer in a previous life, I have far too many memories of trying to coax from councillors their views on a strategic report, rather than just having typos pointed out to me.

However, I think the thought of spending hour upon hour in town hall meetings and reading countless numbers of reports is still going to put off a large number of people getting involved.

As well as more councillors, we need better councillors. People with drive and ambition, people passionate about issues with fresh perspectives and different attitudes and cultures. Not only will this make council chambers more representative but it ought to make them better at what they do.

But these people – dynamic types with ideas and enthusiasm – are generally pretty busy being successful at other things. They don’t have a lot of time. Being a councillor right now – even if you take the strategic outlook Cllr Cousins encourages – takes up a lot of time, especially if you want to do it properly.

So rather than just having one or two representatives per ward, let’s have have a few more. Many as many as five or even ten for the bigger ones. These councillors split the work between them, taking on as much as they have time for and preferably the bits they are good at, or at least knowledgeable about.

They work together collaboratively – which would bring in the most culture change, especially where more than one political party is represented. Elections would certainly be very different affairs – but then I would argue that local elections are dominated by either local personality or national politics and policy – rather than specific local policy. In fact it might be that the party system loses its relevance in the local context.

This is, as always from me, half baked thinking. I’ve no doubt that there are stacks of reasons why this is a dumb idea. But I’ve never one been tempted to stand as a councillor, having seen the stresses and workloads it brings. Given the option to be involved, but sharing the effort with others, I might change my mind.

Bookmarks for December 30th through January 9th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.