An online notebook
Eddie Copeland off of LOTI and I recorded a bunch of videos just after Christmas, aimed at senior-ish folk in councils who want to get up to speed on all things digital, data and technology.
Here’s one about what I think digital leadership looks like.
Following on from the workshop I ran with LGiU last week on digital for leaders (which went very well, thank you for asking), I shared a few bits with the delegates – further reading, if you will.
Part of that was a set of videos on YouTube that cover some of the important areas that folk in senior positions really need to understand, delivered by people with far greater expertise than me.
Here they are – try and get them in front of your senior leadership team, if you can, and book in a chat with them shortly afterwards to help them apply it to your organisational context!
Folk in all sectors are being constantly bombarded with instructions to digitally transform their organisations, or calls to digitise services, and to make use of the cloud.
With all these meaningless exhortations, it’s easiest just to ignore them. After all, isn’t this the sort of thing that our IT departments are hired to worry about on our behalf? It’s just computers and software, and dealing with technology is just operational detail!
Well… no, not really. It’s actually absolutely vital that those in leadership positions in councils, whether they be politicians or officers, understand the potential and the pitfalls of embarking on a large-scale digital change programme.
Technology for technology’s sake can lead organisations down the wrong path very easily. That is what makes it so important that leaders provide a vision and understand how that vision is enabled by digital and IT. It’s too important to be left to the technologists!
Digital is fundamentally not just about taking services and putting them online – a classic case of doing the wrong thing righter. Digital is also not guaranteed to save you money. It can save money – but only when it is done well, and that users are happy to take up your new digital services.
Good digital transformation happens when leaders grasp three strategic principles:
Firstly, that digital transformation is in response to people’s raised expectations. Those expectations have been raised by almost everything that has happened to the organisations they interact with, no matter what the sector, in the last decade or so.
People can now open bank accounts on their phones, without needing to speak to a human being or use a pen at any stage. They can set up limited companies in the same way, and tax their cars. Their shopping is done online, they watch television via the internet and they communicate with friends, family and colleagues using voice, text and video on a bewildering variety of apps.
And yet, when it comes to their local council, they still need to download PDF forms, print them out, fill them in and post them back. It still takes days or weeks to get decisions or responses. And all of this is true for the staff working in councils, too. They get as fed up with all the printing, scanning, copying, rekeying and general inefficiency as anyone else.
We have seen the pace at which councils can embrace digital workflows through the pandemic, and that has given both staff and citizens more than a glimpse of what could be.
Meeting these raised expectations is key to the success of digital transformation. You have to meet the needs of your users first. If everything you do in digital is to save money, you will likely end up with digital services that nobody wants to use, and that will result in failure and more expense. Instead, put the user front and centre, design around them, and the organisational benefits will surely follow.
Second, one of the key changes that taking a truly digital approach will make in your organisation is cultural. An organisation cannot succeed in digital transformation with the same culture it has always had. What does this look like?
The culture of the internet age is open. It rewards those that share and collaborate. Think about Wikipedia – an entire encyclopedia written by people giving up their knowledge and time for free. It’s a remarkable achievement, and yet we barely even think about it these days. Likewise, almost the entire internet is built upon software that has been shared openly, often for no cost, with volunteers of all descriptions contributing to fixing bugs and adding functionality. Modern organisations need to operate in similar ways.
The culture is also agile – by which I do not mean hotdesking, or working from home. Agile is a way of delivering work, by focusing on getting products in a usable state as quickly as possible, letting users loose upon it, and then iterating based on feedback. It focuses on starting small and growing from there, and by reducing risk by failing – if you must fail – early, and cheaply. This is in contrast to traditional approaches to technology projects, that see long specifications drawn up, teams disappearing for months or years to implement them, only to re-emerge into a world that has moved on, or one that doesn’t like their interpretation of those requirements.
These are just two examples of digital culture. There are many more, and when put into effect they create happy, well functioning working environments.
Third, that whilst digital can apply to new technology, the real impact is being seen in operating models. AirBnB is a global hotel chain with no hotels. Uber is a worldwide taxi service that owns no cars. Facebook, the world’s most popular media entity, creates no content. This sounds strange, and yet it is true.
This is because these companies have been designed for the internet age. The way they deliver their products and services is predicated on the existence of the internet, and the fact that the vast majority of people can access it pretty much anywhere, and anywhen. Technology enables this, but the genius lies in the way the companies adapt the way they work to fit the new world that the technology has helped to create. After all, Netflix didn’t beat Blockbuster because they had a nicer website – they won because their operating model suited a world where people didn’t need to drive to a shop to rent something to watch.
So what would your services look like if they were designed from scratch, today, by people taking as a foundation that the internet exists? Imbue that vision with the public service ethos to ensure the most vulnerable are still catered for, and you have a plan for really transformative digital work.
Summing up
The really important bits about digital then are not about technology at all, but instead about focusing on people’s needs and expectations, changing your culture, and redesigning your operating models. Digital can deliver savings, but not if that is the overriding consideration above all others, and not if the work is considered an IT project.
Aspirations, culture and operating model design are led from the top – and that’s where you come in.
I had a fun chat last week with Richard Godfrey of Syncity. Richard, like me, has a big interest in how local councils use technology, particularly acknowledging the need for more traditional IT to be modernised alongside the sexier digital stuff.
In this video we talk about good digital and technology strategy, what levels of digital confidence people in senior positions need, and what’s happening in smart cities. It’s well worth 45 minutes of your time!
If audio is more your thing you can listen without having to watch our gurning faces.
More nuggets spotted online, shared for your edutainment.
5 tips on running virtual events – DWP Digital
One of the biggest learning points for the events team was that you can’t take a plan for a physical event and simply run it virtually instead. It just doesn’t work. You need to create a way to engage attendees remotely, while they’re having to do most of their work through their screens, from their home. However, virtual events have a lot of opportunities for being inclusive and allowing people to join in regardless of whether they can travel to another location.
Retail, rent and things that don’t scale — Benedict Evans
Part of the promise of the internet is that you can take things that only worked in big cities and scale them everywhere. In the off-line world, you could never take that unique store in London or Milan and scale it nationally or globally – you couldn’t get the staff, and there wasn’t the density of the right kind of customer (and that’s setting aside the problem that scaling it might make people less interested anyway). But as the saying goes, ‘the internet is the densest city on earth’, so theoretically, any kind of ‘unscalable’ market should be able to find a place on the internet. Everyone can find their tribe.
Being Human – Catherine Howe
Bureaucracies are designed to protect themselves from harm – they have formal complaint routes and escalations and a hierarchy that is there to maintain the status quo. And when you look at a wider context you can see some of the drivers for this – the more we see a world based on risk and blame the harder it is for us to be human and authentic in our interactions.The first time fix of customer services is allowed for simple questions – to go there with more complex stuff brings levels of risks that most bureacracies are not comfortable with as it takes you to the place of difficult choices and trade off – the messiness of complexity.
The Real Novelty of the ARPANET – Two Bit History
Today, the internet is a lifeline that keeps us tethered to each other even as an airborne virus has us all locked up indoors. So it’s easy to imagine that, if the ARPANET was the first draft of the internet, then surely the world that existed before it was entirely disconnected, since that’s where we’d be without the internet today, right? The ARPANET must have been a big deal because it connected people via computers when that hadn’t before been possible.
That view doesn’t get the history quite right. It also undersells what made the ARPANET such a breakthrough.