Interesting links – 9 Feb 2021

More nuggets spotted online, shared for your edutainment.

5 tips on running virtual events – DWP Digital

One of the biggest learning points for the events team was that you can’t take a plan for a physical event and simply run it virtually instead. It just doesn’t work. You need to create a way to engage attendees remotely, while they’re having to do most of their work through their screens, from their home. However, virtual events have a lot of opportunities for being inclusive and allowing people to join in regardless of whether they can travel to another location.

Link

Retail, rent and things that don’t scale — Benedict Evans

Part of the promise of the internet is that you can take things that only worked in big cities and scale them everywhere. In the off-line world, you could never take that unique store in London or Milan and scale it nationally or globally – you couldn’t get the staff, and there wasn’t the density of the right kind of customer (and that’s setting aside the problem that scaling it might make people less interested anyway). But as the saying goes, ‘the internet is the densest city on earth’, so theoretically, any kind of ‘unscalable’ market should be able to find a place on the internet. Everyone can find their tribe.

Link

Being Human – Catherine Howe

Bureaucracies are designed to protect themselves from harm – they have formal complaint routes and escalations and a hierarchy that is there to maintain the status quo. And when you look at a wider context you can see some of the drivers for this – the more we see a world based on risk and blame the harder it is for us to be human and authentic in our interactions.The first time fix of customer services is allowed for simple questions – to go there with more complex stuff brings levels of risks that most bureacracies are not comfortable with as it takes you to the place of difficult choices and trade off – the messiness of complexity.

Link

The Real Novelty of the ARPANET – Two Bit History

Today, the internet is a lifeline that keeps us tethered to each other even as an airborne virus has us all locked up indoors. So it’s easy to imagine that, if the ARPANET was the first draft of the internet, then surely the world that existed before it was entirely disconnected, since that’s where we’d be without the internet today, right? The ARPANET must have been a big deal because it connected people via computers when that hadn’t before been possible.

That view doesn’t get the history quite right. It also undersells what made the ARPANET such a breakthrough.

Link

Published by

Dave Briggs

Digital oddbod.

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