Public service messages with a smile

I’ve been a bit serious lately on the blog. Sorry. Here’s a bit of whimsy to lighten the mood.

Worcestershire County Council have produced this video to inform the public about what they are doing about pot holes. As you’ll notice, they haven’t gone for the usual talking head interview approach.

I rather like it – and I do think that to make the most of the internet as a marketing channel, more humorous stuff like this is needed.

Here’s another great example, this time from Lincolnshire County Council, using the fairly new short video service from Twitter, called Vine. Click it to watch if it doesn’t play for you.