Tom Loosemore updates his classic definition of digital:

The digital revolution is still made of 1s and 0s, but plenty has happened in the decade since 2016. Eras are defined by what’s emergent; the big new thing that’s being folded into our lives. That was the internet. Today, it is the basket of technologies that comprise Artificial Intelligence, and what utility is unlocked by these new forms of intelligence, for the good or for ill of humanity.

Defining digital as being of the ‘internet era’ no longer feels quite right.

Tom has a much bigger brain than me, so shall defer to him, but my hunch is to give it a year or two before declaring this the “AI era”.

His closing point, though, is inarguable:

Today, it’s impossible to know exactly what this next era will be like. But it is perfectly possible for organisations to pick paths that make them better at responding to change, and to their user’s growing expectations, whatever form it takes. I’d start now.