Don’t try to delight the undelightable
With reference to my previous post, I was intrigued to see this pop up via Seth Godin: If you try to delight the undelightable, you’ve made yourself miserable for no reason.
seth godin
Meatball Sundae
I’m working my way through my dead tree reading list, and right now I’m burning through Seth Godin‘s Meatball Sundae. It’s terrific stuff. Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a … Keep reading