If you try to delight the undelightable, you’ve made yourself miserable for no reason.
Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a useful way of describing what worldview 2.0 might be:
- Direct communication and commerce between producers and consumers
- Amplification of the voice of the consumer and independent authorities
- The need for an authentic story as the number of sources increases
- Extremely short attention spans due to clutter
- The Long Tail
- Google and the dicing of everything
- Infinite channels of communication
- Direct communication and commerce between consumers and consumers
- The shifts in scarcity and abundance
- The triumph of big ideas
- The shift from ‘how many’ to ‘who’
- New gatekeepers, no gatekeepers
I wonder how many of these things can be applied to government and the governed, rather than producers and consumers?