Creating simple user personas

Personas are a great place to start with user centred design, particularly if the whole practice is new to your organisation. This is because they can provide a quick and cheap way of ensuring your project puts the different types…

Matching user needs with tech capabilities

Something that I have found helps an awful lot is having a simple way to match identified user needs with the technology capabilities needed to meet them. It helps in two main ways: by encouraging people to consider the user…

Creating good, simple user stories

User stories are the strongest way you can capture requirements for your digital service and are another key component in taking a user centric approach to design. Rather than the old way of doing things, of producing a specification document…