Importance of mobile

Mobile platforms are going to be ever-increasingly important to government, not least in terms of communicating and consulting with citizens – especially in terms of engaging with the disadvantaged who are more likely to have a mobile phone than a web-connected computer.

But there is another side of this too, which is the role that mobile will play within organisations. As Oliver Marks writes on his Collaboration 2.0 blog:

The danger in this recessionary era is ironically choice: many employees have to resort to their personal mobile phones and unofficial (and often illegal) use of web ‘Software as a Service’ applications, storing sensitive company data outside the company, simply in order to get their job done. The challenges of putting together workflows which leverage the power of the new technologies is far more about motivating people to use processes mapped to appropriate technologies than the actual technology tools.

We are in a period of unprecedented change, while also fighting our way out of a deep financial markets induced recession. Companies who focus on leveraging their most precious asset – their people – and empowering them with the workflow, guidance and tools to innovate and work perceptively and productively will emerge as a more sophisticated next business generation. Those who don’t are likely to choke to death on costly fragmentation and lack of focus.

In other words, if organisations don’t embrace new ways of working and empower staff to use new technologies to work together better, the ever increasing sophistication of mobile platforms will mean staff can get on with in themselves. Not only will this mean organisations won’t make the most of this opportunity, there will be risks created by staff doing their own thing.