Think Digital

I’ve found myself banging on a lot recently at events and other engagements about pretty much the same stuff.

It’s what organisations need to do to grasp the digital opportunity – but which isn’t about actual tools on the internet. At least, not just about that.

Embedded below is the first attempt I have made to write it up. I would really welcome feedback on this. If you can’t see the embed, download the PDF direct here.

[slideshare id=37041031&doc=think-digital-140716061200-phpapp02]

The strategy graph

I rather like this diagram that appeared in a post talking about Microsoft (which is well worth reading in and of itself).

strategy-graph

It describes all the elements that make up what an organisation is and does. At the top, there are fewer words and they don’t change very often. At the moment, there are a lot more words and they are subject to regular change.

Strikes me as being a useful model to use to think about this stuff.