2 thoughts on “Community management in digital engagement”

  1. I agree with the need for better community management skills. But I think teams too often start from needing to set up a channel or community from scratch, instead of going to wherever that community already hangs out.
    If there are half a dozen relevant forum threads or blogs, then a database isn’t needed – but regular engagement in that space is required.
    It’s also important that this doesn’t turn into a mini industry of info management. Teams need to get stuck in and conversing with their audiences.

    • Hi Tim. Yes, engaging with existing communities is a must and scanning for those ought to be amongst the first things done in any online engagement exercise!

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