Tom Wynne-Morgan, Deputy Director for CustomerFirst posts on the GDS blog – Testing a different way to improve complex public services:

CustomerFirst is exploring how teams can solve whole problems in practice when authority, incentives and accountability are fragmented, and how that learning can be shared so others can build on it.

We describe this way of working as NewCo.

In our model, NewCo is not a formal organisation or a fixed approach. It is a deliberate way of creating space for small, multidisciplinary teams to look at a service differently and act on what they learn.