Portfolio: sharing council comms resources

Portfolio looks an interesting idea, coming out of Nottingham City Council.

This, from an article at LGComms:

We’re launching Portfolio, a web portal that allows public sector organisations to share marketing materials. Councils and other public authorities can sign up to it for free and save money by buying ready-made, proven marketing campaigns. It also enables them to make money by uploading and selling their own designs.

Kind of an app store but for comms resources. Cool.

Right now it’s just traditional print media designs that are available, but I’m guessing it wouldn’t be too hard to include video assets, audio and so on.

Maybe even WordPress templates and the like?

The victory of the app store?

I just downloaded the latest update to Apple’s computer operating system, Mac OSX, which brings with it an app store, like the sort on your mobile phone, or iPad.

It means that I can browse for, pay for (if necessary) and download software for my computer without having to search the web for it, then do another search for reviews to make sure it’s any good, etc.

There are clear advantages for the consumer – but also for the smaller developers of apps who can now get a shop window on people’s desktops.

As Adrian Short noted on Twitter, there are cost savings to using the app store as compared to, say, buying software on Amazon:

I note that the next version of Windows, 8, will also feature an app store.

This is addition to the web browser based app store that Google have released for Chrome, which I blogged about last year.

App stores aren’t new, and originated on the desktop with the software repositories on Linux systems. But it certainly seems to be a concept that is now reaching the mainstream.

There are different models for app stores, with a principle difference being how open they are. Apple, for example, curate theirs with a iron fist, only allowing apps through which meet their stringent criteria for quality and usability.

The Android store, on the other hand, is an apparently lawless place, with many apps of dubious provenance and quality.

A further interesting development is the Amazon app store for Android – a third party creating its own app store for someone else’s platform!

It will be interesting to see what wins – sheer number of available apps, or better curation through central control? I suspect the latter as user experience ought to be key.

What about public services?

Should there be an app store for government? There are two potential scenarios here.

Firstly an app store for public sector workers to use to get applications onto their work computers (or perhaps just their web browsers in the Chrome model). A trusted source of apps to give people greater flexibility in terms of what they can use on their computers.

The advantages of this are considerable. No more pleading of the IT department to let you install Tweetdeck. No more finding that Evernote is blocked. Not sure how likely it is, though.

The second model would be to provide a store for apps for non government people to use to interact with public services.

There would be a number of things that needed to be worked out here, including ensuring apps were available on a range of platforms and devices.

Also, who would run it? I recall David Wilcox’s ideas for a social app store as being a centrally-located but not controlled place where civically minded digital bits and bobs could be used by others to make their place a bit better.

I still like this idea a lot – decentralised, government able to take part and contribute but not own, useful and hopefully not requiring vast amounts of money to build and run.

I’d certainly be interested in others’ views on where an app store might fit into public services, what it would look like and how it could work.

Update: Just come across this interesting post from Stephen O’Grady which is well worth a read: Who’s Going to Build the App Store for the Enterprise?

Update 2: How could I forget? The Knowledge Hub will have an app store in it.