I do a fair bit of training on digital engagement to public sector bodies up and down the country and most of the time it means very different things to very different people.

To some, it means running a corporate Twitter account or Facebook page - which, of course, it does.

To others it means teams delivering services making use of digital tools to engage with service users, to improve the quality of the service being provided - which, of course, it does.

To another group, it means bringing social technology into the organisation, to improve the way people work, learn and generally get stuff done - which, of course, it does.

Then there are those to whom it means an approach to consultation on a particular decision, policy, campaign or project - which, of course, it does.

So all of these things, and a fair few others as well, are a part of what digital engagement means. Often the trouble is that they aren't always considered by those looking to implement digital engagement.