The book

So, the contracts are signed and returned, and it’s all official. I’m writing a book.

Sorry to all of my fans out there who were hoping this would be my first volume of poetry – you’ll all just have to wait a bit longer for that.

No, my book is going to be on my specialist subject: the use of social technology in public services.

The story behind this was that I was approached by Gower Publishing a couple of months ago to see if I would be interested in a writing project. Having met up with them and talked about what would be in the book, it seemed like a wonderful opportunity.

So, by August, I need to get 60,000 words written up and in some semblance of order. To help me in this task, I’ll be using the excellent Scrivener app on the Mac. I’ll also be sharing bits of the book as I draft them here on the blog, to get some feedback and make sure I’m not going off in totally the wrong direction. Everyone who comments will be acknowledged, I promise!

Here’s a brief outline of what the book will include (aside from the usual boring introductions and things):

  1. The social media revolution – the changes taking place in the ways people communicate, socialise, work and play.
  2. Digital engagement – explaining the specific context for public services – why this stuff matters to them
  3. The toolkit – high level discussion of the activities and behaviours online, and some the tools used to express them
  4. Designing and implementing your strategy – what the things are you need to consider and include, and some templates and examples
  5. Governance and risk – pretending there’s no risk using new technology is as bad as deciding it’s too risky to bother with! Governance systems, risk logs, policies and training all will be covered here
  6. Building engagement – how to get people to actually look at and interact with your stuff
  7. Measuring success – what to measure, how to do it and what success might look like

I’m also going to be wanting as many real life stories and examples as possible for inclusion, so if you would like to see your name and work in print please do get in touch!

If you’d like to be kept informed about progress and when the book is likely to be published, please do ping me an email – – and I will put you on a list!

Right, I’d better start typing…

1 thought on “The book”

  1. Is your context stuff going to cover dealing with the cultural and political impediments to it happening? EG why they need it to happen, whether the “impeders” realise it or not, and the consequenses for them of it happening without them, (which it will)?

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