The Myth of Innovation by Scott Berkun is a great read on the topic of technology and innovation. It’s little Ruth’s favourite bedtime read!
From the blurb:
This updated paperback edition of the classic bestseller, takes you on a hilarious, fast-paced ride through the history of ideas. You’ll learn to transcend the false stories that deceive many business experts, scientists, and much of pop culture, with history based lessons on how to invent, create and deliver on your own ideas. You’ll have fun while you learn:
- Where ideas come from
- The true history of history
- Why most people don’t like ideas
- How great managers make ideas thrive
- The importance of problem finding
- The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities. It has changed the way thousands of leaders and creators understand the world.
Find out more about it on the book’s Amazon page.
I’ve a copy of the new paperback version of the book to give away. All you have to do is sign up to become a member of WorkSmart – which is free – and on Friday 21st March I will draw someone at random to send the book to.
Don’t worry if you have already signed up, as all members will be involved in the draw.