Thursday, 23 May, 2013

Loomio

Loomio looks like a neat tool for groups to discuss a topic and to come to decisions. Often online discussions just go nowhere and don’t result in specific actions. Maybe this is a solution to that problem?

Here’s a video.

#Loomio

Dumb Store

Apparently, not everyone has a smartphone! News to me.

Anyway, the Dumb Store is potentially very exciting, I think. Apps for ‘dumb’ phones – ie those that have limited ability to access the internet and the web.

They can be interacted with by sending SMS messages or making voice calls.

The SMS option is most interesting as it turns your message into a command line of sorts. So, for the Google Maps directions app, you text something like:

dir High Street, Peterborough to Letsbe Avenue, Dundee

and you then get a text back with the directions. Neato!

Apps are written in Ruby, apparently. Still, a potential step forward for making web services more accessible to folk without the latest mobile kit!

#Dumb Store

Codebunk

Codebunk looks like a neat in the browser editor for writing and testing code. Particularly useful, I think, for those learning to program.

Here’s a video that demonstrates how it works.

#Codebunk

Wednesday, 22 May, 2013

Monday, 20 May, 2013

New successful digital engagement course open for registration

Our first successful digital engagement course is up and running and going great guns. In fact, I’ve already had a few people asking when the next one is going to be.

So, am happy to provide an answer! We’ll be running it again starting on 4th September 2013 and it will again run for 8 weeks, and so will come to a close in early November. You can find out more and book a place here.

Here’s a reminder of the course content:

The course consists of eight lessons, which last for a week each. Total learner time per lesson is around an hour, which they can do in one chunk or spread throughout the week – it is entirely up to them.

Support is provided both to the group as a whole, with discussion and sharing of experience and knowledge encouraged; and privately through email or telephone discussion between the course facilitator and learners.

Each lesson will include some or all of the following elements:

  • An introductory video introducing the topic and explaining some details
  • Downloadable templates, resources, guides and case studies
  • Links to further reading and case studies
  • Interviews with practitioners
  • Screencast demos of how to perform certain actions
  • Learner discussion areas
  • One to one private email or telephone support
  • Additional content in response to queries and requests
  • Assignments to practice learning

The eight lessons in this course are:

  1. Introductions, objectives, how the course and the platform works
  2. What is digital engagement and what defines success?
  3. Strategies for successful digital engagement
    • Different approaches – organisational, team based, individual
    • Different focuses – external, internal, partnership based
    • Different objectives – informing, consulting, collaborating
  4. Popular platforms and how they are best used
    • Twitter
    • Facebook
    • YouTube
    • LinkedIn
  5. Emerging platforms – how might they be employed to best effect?
    • Instagram
    • Tumblr
    • Foursquare
    • Pinterest
  6. Other tools and techniques
    • Web chats
    • Blogging
    • Commentable documents
    • Crowdsourcing
  7. Skills and roles
    • Community management
    • Social reporting
    • Curator
    • Networker
  8. Bringing it all together – a chance for reflective practice
#New successful digital engagement course open for registration

Monday, 13 May, 2013

Friday, 10 May, 2013

Thursday, 9 May, 2013

Wednesday, 8 May, 2013

Convenience vs control

Everything in life is becoming a balance of convenience versus control. Only, it’s not so much of a balance as a mass grab for convenience. Sometimes this doesn’t matter, sometimes it does.

Take food for instance. We love the convenience of ready-made meals! Those microwaveable lasagnes make cooking so easy – you don’t need to know how to make a lasagne, you don’t even need to know the ingredients for lasagne!

Only, such is the great convenience that we lose control of what we are eating. We end up consuming horse meat without knowing it. Horse meat may not technically be bad for us, but not even knowing what we are putting into our mouths is a scary place to be.

So what do we do? Retreat to the fields and only eat what we pluck from the ground, or slaughter ourselves? As delightful as that may be, it’s probably not practical, so some sort of compromise is needed. Some of course are happy to put up with all manner of inconvenience to have total control over their diet. We might laugh at them now and again, but I can’t help but feel that the last laugh will be theirs.

What does this have to do with technology? Well, the convenience versus control thing is happening all the time when we use computers, too. Almost every aspect of our use of technology involves us choosing between these two things.

Cloud computing is a classic example. No software to install or maintain! Access your files from anywhere! Let us worry about viruses and all that stuff – just make sure you have an internet connection and a browser!

We do this all the time, sometimes without knowing it. Letting the easy convenience of having Amazon look after our ebooks, Apple our music collections, Google with pretty much the rest of our lives. A recent example is Adobe making their software subscription only. If you stop paying your subscription, will you ever be able to open your files again?

Most of the time, this is fine. It’s a simple trade off and it’s unlikely anybody will get hurt. The downside of systems built around convenience though is that when they go wrong, they are pretty difficult to fix. They aren’t designed for the user to fix them and often these companies aren’t able to cope, either. Ever tried getting hold of Facebook’s customer support? You’ll know what I mean.

Culture matters too, and perhaps philosophy as well. For computing, who are the equivalents of the Romanian butchers who sold us that horse meat? They are Silicon Valley companies, all funded by VC money, looking for a payout via the stock market or by being bought by a bigger company. Now, I’m not necessarily against this per se, but one does have to bear in mind that all these companies don’t actually care about their users, or their data – or rather they do, but only in relation to how they can make money from it.

So there’s a way in which these companies and the services they provide are ephemeral – they are there to make money rather than for some higher social purpose (in other words, Amazon doesn’t really care about the future of the novel, they just want to sell us – or, technically, rent us – ebooks). When they get swallowed up by another company or just run out of cash, they won’t care too much about the users who rely on the convenience they have seduced us with.

We could claim control of our computing in the same way those seeking control of their diets do, by doing it all ourselves. Use free software, run your own servers, manage your own data. Again, sometimes we laugh at such people, and imagine them wearing hats made from tin foil. But they won’t be the ones left looking daft when the company you entrusted all your stuff to goes bust.

Of course, there’s a middle way, a sensible approach. We don’t all have to learn Linux and bash scripting (although it might be a good idea to at least know what these things mean), but we should understand where our data is, who actually owns it, and grab a copy we can keep safe just in case.

#Convenience vs control

Tuesday, 7 May, 2013

Wednesday, 1 May, 2013

Thursday, 25 April, 2013

Could a customer service centre be a source of social media content?

Just a quick thought: could local authority customer service centres be sources of content for their social media channels?

Most customer service departments in councils these days have CRMs of varying sophistication and they must be able to report on what the issues are that most people are calling about at any one time.

Perhaps this could be a great source of stuff to create content about on social media channels, whether Facebook pages or perhaps on Twitter, with links to web pages with more information.

After all, it’s by definition content that people would want, and might be a good way of channel shifting people away from the phone, if they are getting that information from elsewhere.

Anyone doing this already?

#Could a customer service centre be a source of social media content?

Monday, 22 April, 2013

3 interesting social reading sites

Reading for me is a solitary activity, I have to admit. But others like being members of reading groups and so on – and who am I to judge them?

I linked recently to an article on Gizmodo asking why ebooks are so much like paper books – in other words, why don’t they innovate with the form a bit more? Here’s three examples of sites or apps that take electronic reading in a more interesting and social direction.

Readmill

Readmill is a replacement for iBooks on your iPhone, iPad or iPod Touch. It places a heavy emphasis on good design and typography and eschews some of Apple’s silly skeuomorphic tendencies. It also enables you to highlight passages while you read, and share them with your friends and followers – and your social group also helps you to discover new books to read.

Subtext

Subtext is a free iPad app that allows classroom groups to exchange ideas in the pages of digital texts. It’s designed for use in learning environments, and enables a tutor to add in quizzes and assignments too. Here’s a video to explain more:

Copia

Copia calls itself a “social ereading platform”. It allows you to make notes in the ‘margains’ of the ebook you are reading, and then to share them with friends and publish them in notebooks. It also features the ability to create reading groups, and have discussions about books which is rather neat.

Copia is available on the desktop or the Android and iOS mobile platforms.

Do you use any social reading apps or sites? Are they even necessary?

#3 interesting social reading sites

Sunday, 21 April, 2013

Wednesday, 17 April, 2013

Monday, 15 April, 2013

Wanting to engage online? Put people first.

I had an interesting chat last week with someone from a fairly large NGO who wanted to start using online tools to engage people with their work.

As usual, there were no easy answers.

However, there is an answer, only it takes a bit of explaining and rather a lot of doing. The problem is that people aren’t a homogenous group, they’re all different and they want different things and do different things too.

It’s so annoying!

Anyway, annoying things shouldn’t be ignored, they should be attacked, head on. So, the thing to do hear is to chunk up all these different people into groups and have a think about what they want and what they want to do.

In other words, come up with some personas. The quickest way to describe them in this context is that they are made up stereotypes of the sort of people you are trying to engage with. Then you imagine what their ‘stories’ might be as they come into contact with you online.

You can do this properly and scientifically, but it can also be really helpful if you just do it in the usual JFDI quick-and-dirty style.

In my contact’s situation, they could clearly break people down into several groups, each of which would have different needs and requirements. A one size fits all approach would not be appropriate.

One group would be social media savvy “passers by” who don’t know much if anything about the organisation and its work. The best outcome of engagement with this group might be to simply raise awareness by getting a tweet in front of them, a real success might be getting them to like the Facebook, or follow a Twitter account.

Another group would be an older person, who perhaps has just taken early retirement, has some spare time and is looking to invest it in a good cause. Perhaps they’ve used computers a fair bit in their working lives, and use Facebook for family stuff, but it’s not second nature to them. The organisation might realistically hope to get such people to agree to do some volunteering or perhaps join the organisation.

Thirdly, how about people who are already effectively activtists on the issue, but who do their own thing, not as part of the wider activity of the organisation? They know the issues inside out from a practical perspective and are keen and motivated to get things done in the real world as well as online. They need to be given things to do, quickly, as well as getting the benefits that a larger organisation could offer, including support, research and so on.

A fourth group were identified as stakeholders and academics, who the organisation probably knows by name and have a deep seated interest and knowledge of the topics. The best way to get such people involved probably won’t happen in social media. They probably will want a big PDF report to chew on and talk about in committees.

Such people probably have deep links to specific pages in the organisation’s website saved in their bookmarks. So maybe we shouldn’t use up too much homepage real estate on our website trying to attract their attention.

So pretty quickly we’ve imagined four groups of people with different needs and can use them to work out how we might engage with them online, and where to focus our efforts.

This is pretty standard ladder of participation stuff. The key points are:

  1. You don’t engage everyone using the same medium
  2. Don’t ask everyong to do the same thing

This helps answer a common argument I come across when it comes to digital engagement which is that “our stakeholders aren’t on Twitter”. In which case, fine, do something else with them. But other people you could be working with are in these spaces and you’re missing a trick if you don’t involve them.

So, if you’re planning a campaign that will use digital engagement, bear this in mind and put some work in up front to think about who you want to engage, where they will be, and what they are likely to want to do.

There’s some really good stuff on this from Steph and others here.

#Wanting to engage online? Put people first.