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Don’t try to delight the undelightable
With reference to my previous post, I was intrigued to see this pop up via Seth Godin:
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
An online notebook
Get posts by weekly email:
An online notebook
With reference to my previous post, I was intrigued to see this pop up via Seth Godin:
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
I was part of an interesting discussion recently where internal communications was being debated. It was revealed that only 40% of staff were engaged with the communications coming from the corporate centre.
The conversation focused on what could be done to engage better with the other 60%. What mediums should be used? What tone and style? Should it be online? What about those without computer access?
I jumped in, slightly provocatively perhaps, to ask why you would want to that. Perhaps there’s a bigger issue here, which is that probably 40% of people paying attention to internal corporate communication is about right, and nothing could really be done to change that more than a couple of percentage points either way.
Maybe it’s the case that 60% of workers in a large organisation just don’t care that much. They come to work, do their job, and then go home and do the stuff they are really interested in. I’m not being critical, it’s just that different people have different priorities.
It might sound insane to the readers of this blog, but not everyone gets excited about the idea of transforming local government!
Instead of spending time and resources chasing after this large group of people, who, with the best will in the world, couldn’t care less about the new corporate strategy, perhaps it would be best to focus that energy on those who actually want to talk about this stuff.
In other words, who are your 40% of enthusiastic, motivated people? How do you find them? What do they want from you, in terms of communication and engagement? Give it to them!
Yammer is a good example here. Someone said in the discussion referred to above that not that many people were active on Yammer. That’s an experience across a load of organisations I know who use that particular tool.
However, those people who use Yammer are likely to be positive about change, curious about new tools and ways of working, willing to experiment and to go beyond the usual ways of doing things. I’d say they are exactly the sort of people that a corporate centre would want to have on-side, engaged with what’s going on in the organisation.
What do people think? I’m not actually saying to stop trying to communicate with everyone, just that putting extra effort to persuade people to do something they don’t really want to do might not be a good use of precious resources.
I’ve started properly bookmarking again, using Pinboard.
If you want to quickly see the latest things I’ve bookmarked, they are in the right hand sidebar on this blog – just below the email subscription options.
Alternatively you could look at my Pinboard page for everything I have ever bookmarked, and I also have an IFTTT recipe set up to send new bookmarks to my Twitter feed.
How does this differ to daveslist? Good question. My bookmarks are more of a firehose, just anything I find remotely interesting. There are likely to be at least five links every day.
The newsletter, on the other hand, offers the most interesting things I’ve seen recently, with commentary attached. Consider it the executive summary.
I spent a really enjoyable morning today at Devon County Council, facilitating an internal unconference. It was a senior managers’ get together, a regular event, which normally has a proper agenda and proper presentations.
The idea was to turn things around a bit, giving all those in the room the chance to pick the brains of all the others, share what they know, admit to what they don’t, and hopefully pick up a bit of momentum to get something done.
The whole process went down well, and hopefully the Council will be using open space in the future to run this kind of event.
It was an opportunity for me to listen to the current concerns of those people who are having to deliver services in local government, what they see as being the main challenges, and what some of the solutions may be.
The following poorly-expressed points seemed to me to keep cropping up.
I probably ought to spend a bit of time writing these up into something more coherent. In the mean time, feel free to pick away at them.
Lloyd and I recorded another podcast last week.
Here’s the third episode of the podcast, where I chat with Helen Reynolds who helps organisations do great digital stuff at Social for the People, and is an all round good egg.
Apologies to our listener, and to Helen, as my Skype connection dropped at one point in the conversation. See if you can spot where it happened.
Here’s a link to download the original mp3 file if you would like to do that.
If you would like to subscribe to the podcast in your favourite podcasting app, the feed is http://davebriggs.libsyn.com/rss or you can find the podcast on iTunes.
Show notes and related links (in a slightly jumbled order):
Net neutrality is a very important but sadly also very complicated topic. In this video, US based British comedian John Oliver has a go.
Atlassian have some amusing videos on how not to run agile projects. Enjoy!
I’ve posted a link roundup post over on the dxw site that you might be interested in.
I’m running a day long workshop in London on the topic of blogging – might you be interested?
Here’s the skinny:
Join Dave Briggs for a day’s practical, hands-on workshop learning how to be a better blogger!
There are only 10 places available for this workshop, so sign up quickly!
It’s suitable for anyone who wants to start blogging, or who wants to improve their blogging to enable them to meet their goals. Equally, those who want to encourage blogging within their organisations will find this workshop helpful.
The day will cover:
- Why blogging is a good idea and how it can be used
- Choosing a platform
- Setting up a new blog
- How to write engaging content
- Ideas for different types of blog posts
- Using different types of media
- Practice writing and publishing posts, with constructive critique
- Post event support by email for those that need it
The event will take place in central London at a venue to be confirmed. Lunch and refreshments will be provided, as will laptops to enable practical work to be undertaken.
Interested? Sign up on Eventbrite. Register before the middle of June and you get a discount!
I’ve blogged about WordPress, plugins and security over on the dxw blog.
I’ve just found a tool that is making some of my biggest Google woes go away!
It’s called cloudHQ, and it’s really cool. You give it access to your cloud storage accounts – such as Google Drive, Dropbox, Box, Evernote and so on; and it enables you to transfer files between them – whether on a one-off basis or as a continuous synchronisation.
You can also add details of more than one account for the same service, which is dead handy.
There is a free trial, and if all you are doing are one-off transfers you might get away with just using that. I’ve signed up for a Pro account which gives me unlimited data transfers, so I can leave it whirring away in the background.
Here is what I am using it for at the moment:
Here’s a video explaining it better than I can.
Hurrah for cloudHQ!
Here’s the second episode of the podcast, where I chat with Carl Haggerty who does digital at Devon County Council, chairs LocalGovDigital and is a keen promoter of reflective practice at unconferences. Here’s a link to Carl’s blog.
Here’s a link to download the original mp3 file if you would like to do that.
If you would like to subscribe to the podcast in your favourite podcasting app, the feed is http://davebriggs.libsyn.com/rss or you can find the podcast on iTunes.
Show notes and related links (in a slightly jumbled order):
I’m currently on a big mission to sort my online life out.
I’m simplifying as much as I can. Shutting down sites, consolidating email accounts, deleting old social media guff I never use.
One thing I have been putting off is the Great Google Nightmare.
Here’s the thing: I’ve been using Gmail since it launched as an invite only service a decade ago. My email address, briggs.dave@gmail.com has been a trusty ally over that time. It’s never let me down. I, on the other hand, have strayed.
I didn’t stray far, to be fair. Instead, when I decided I needed an email address for my work, using my own domain name, I chose Google’s service. This is all fine and dandy, except that with Google’s email service comes a Google account. Just like my trusty Gmail account. Only different. I now have two.
I want to get rid of the Google email on my kindofdigital.com domain. Sorting out the email is the easy bit, set up a forward here, some filters and labels there, and I’m done.
But what about all the documents in the dave@kindofdigital.com Google account? The Google+ profile registered to dave@kindofdigital.com? All the apps and services I use that are tied to dave@kindofdigital.com? Apps I have purchased through the Play store with dave@kindofdigital.com?
Even my browser set up is tied to dave@kindofdigital.com and I am struggling to see how I can easily transfer this to my vanilla Gmail account.
I’m sure I will get this all sorted over time, with a bit of irritation and some foot stamping, no doubt. But here’s the moral:
Always use a vanilla Gmail account as your main Google identity. Don’t be tempted to use anything else.
Seriously. Save yourself a load of hassle.
I’m pleased to be working with my friends from DXW, writing for their blog on the topic of WordPress, with a particularly slant on using it in the public sector.
I’ll be covering stuff from the basics right the way up to more sophisticated uses, advising on plugins, security, hosting, some of WordPress’ lesser known features and more.
If you’ve any topics you would like to see covered, let me know!
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…and you really ought to read it.
Dave‘s last book, Business Reimagined, was a cracker. Full of insight, humour and delightfully short. I wrote a bit about it over on WorkSmart.
His new one is called The Rise of the Humans and sounds great. From Dave’s write up:
Essentially, this book continues the conversation we started in Business Reimagined and is my call to action, for both individuals and organisations to become more familiar with the opportunity that the digital deluge places at their feet every single day. As we begin to understand it more, this opportunity will change what it means to be a customer, to be an employee or an employer and, as you will find out, will even change what it means to be human. We can no longer afford the luxury of either ignorance or fear of this potential. We must understand that the digital deluge is not a threat but a gift to our society, but it will be up to us to rise up to the challenge to make it work.
It is bound to be a cracking book, and is now on top of my to be read pile (which currently towers over our house).
You can get it now, in electronic format, for free. If you want a paperback, you’ll need to wait for Amazon to deliver it.
Am hoping to grab Dave soon for a podcast to talk about the book.
Here’s an idea for those wanting to get some engagement going within your organisation. Send some emails.
Actually, let’s be more specific. Send some really good emails.
People are inundated with email at work, and adding to the burden might sound counter-productive. How about sending an email that reduces the burden though?
Since I’ve been publishing daveslist, I’ve had some great feedback from people. Some of it has been commenting on the links I have shared, but most is just conversation, often responding to the brief introductory paragraph, which is often not particularly tech-related, but a brief note about what I’ve been up to.
It strikes me that email is great way to engage with people, when you get the tone and the content right, and it’s a lot easier for people to just hit ‘reply’ to provide a response, rather than visiting a blog post and filling in a comment form, say.
So how about you start an internal email newsletter within your organisation? Maybe do it weekly, on a Friday, and summarise the important stuff that has been going on that week that people really can’t afford to miss. You don’t even need to use a sophisticated newsletter delivery service like MailChimp – to get started just use the BCC field.
This could take the form of links to useful and relevant blog posts and news items online, or an intranet update that people may have missed.
Or, how about you use your email newsletter to curate the best and most important of all the other emails people may have received, and not quite got round to reading? In other words, saving people the bother of having to work out which are the emails they have to read.
Starting an email newsletter for your colleagues to opt-in to might be a great way to start getting your message across – why not give it a go?
Inspired by my friends Lloyd and Robert, I’m starting a regular-ish podcast. Here’s the first episode, where I chat with all round comms supremo Dan Slee, off of Comms 2.0.
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If you would like to subscribe to the podcast in your favourite podcasting app, the feed is http://feeds.soundcloud.com/users/soundcloud:users:13017131/sounds.rss
Show notes and related links (in a slightly jumbled order):
Google’s Chromecast is a neat little device that plugs into the back of a television via the HDMI port, and then is supplied with power through a standards mini-USB charger that you might use with a smartphone.
It then enables you to ‘cast’ content from another device – a laptop, tablet or smartphone – onto the television, assuming the app you are using on said device supports Chromecast.
They are relatively low cost devices – just £30, and work rather effectively. If you have an Android phone, for example, you can play television programmes, movies or YouTube videos on your television set, so you are not reduced to squinting at a tiny screen.
We had an old telly which didn’t have anywhere to go in the house as we had run out of TV points. We could have bought and plugged in a DVD player, perhaps – but who on earth watches DVDs?
Instead, the Chromecast works perfectly. We can watch Netflix and BBC iPlayer (to name just two services) on the big screen, all controlled via whatever device we happen to have to hand.
I hadn’t really thought before about how streaming services like the Chromecast can be seen to “liberate” older tech like televisions from having to be where there is a cable to connect them to the aerial on the roof.
Plus it means I can now watch the World Cup in bed, which has to be a good thing, right?