Do you produce documents, or do you do work?

I really rather like this video interview with Rod Drury, CEO of the cloud accounting company Xero. I’ve been a happy Xero customer for a few years now – the system makes accounting comprehensible to the non-accountant, which is great!

In the interview, Rod talks about Xero’s switch from traditional Microsoft based systems to using Google’s offering, with all the social and collaborative stuff that entails. He describes how the availability of truly collaborative technology has helped to drive a culture change at Xero, around nimbleness and flexibility.

In one great line, Rod asks “do you produce documents, or do you do work?” – a question we’ve probably all asked ourselves at some point in our working lives.

Watch the interview below – or here’s a link – it’s well worth it.