Monday, 23 November, 2009

Strategy stuff – a three pronged approach

Drawing together a few discussions I have been involved in recently about the different types of documents an organisation – such as a council – might need to put together to define its approach to engaging online, I thought it might be useful to set out how I think it could be done.

My initial inclination is always to dispense with strategy, to be honest, as process has a habit of stifling Good Stuff, and over strategising leads to attempts at control and general alienation. My second thought is that even if strategy is required, there shouldn’t be any need for anything specific for digital, as really it’s all the same – technology shouldn’t matter.

Realistically, though, at this stage organisations need to feel comfortable with what they are doing, and if that means having bits of paper explaining it all, then so be it. The important thing is to get those bits of paper right. I see a need for three types of document, each of which I will explain below:

1. Corporate strategy

A high level document explaining what the organisation wants to do, and why it wants to do it. Don’t make it tool focused, else it will go out of date very quickly. Keep it broad and general, as the specifics will be covered in the other documents. This should be the paper brought out to win arguments where necessary. Make sure people at the top of the organisation read it, and endorse it: it will be an enabler to get stuff done.

Issues it should cover:

  • How important does the organisation see the digital space?
  • What are the opportunities and risks, and how are they managed?
  • How online interaction fits in with other channels and processes
  • An overview of the approach: something like the classic listen, acknowledge, create, share
  • How are staff supported in their delivery of the strategy?

2. Staff guidelines

This is the bit which explains in clear terms what staff are enabled to do at work using the internet. There are plenty of good examples available on the web, from the Civil Service guidance, to the BBC, IBM and others. It performs an important role, and should be less about saying what people can’t do and more about encouraging and empowering staff to engage in online conversations.

This should set out how staff are encouraged to engage online, what they can do on their own, and what they might need to seek advice on. My general advice on this is:

  1. If the information or content is already published in some form or other, then it should be repeatable on blogs, in forum or whatever without the need to gain permission
  2. If something new is being generated, whether a viewpoint or a response to a question, say, then it’s best to get it checked out first
  3. If the staff member is at all uncertain, even in the instance of 1. above, get some advice

3. Individual project engagement plans

These form the nitty-gritty of the online engagement work, and there should be one for every digital project undertaken. While the other two documents I have written about are pretty high level – to ensure they remain relevant – with the plans, you can be pretty detailed and focus on activities. These plans should describe:

  • What the project is about, and how digital can support that
  • What the objectives of the digital work are
  • How those objectives will be measured – ie evaluation
  • What the roles are and who is responsible for them
  • How reporting will work
  • Which tools will be used and how
  • Some kind of timeline showing when activity will happen, for how long and how it will be shut down.

I reckon this three-pronged approach more or less covers the necessary bases. It would be interesting to hear how people are approaching this area, and how it differs to what I have written here.

#Strategy stuff – a three pronged approach

Saturday, 21 November, 2009

OpenSpaceDevon

Carl Haggerty has launched a great initiative down in Devon:

Carl writes:

It would be great to get public sector professionals, voluntary organisations and business people involved in these areas all together and working through some of these issues and topics – Basically, i’d imagine the event to involve anyone who has an interest and passion to improve public services in general.

This is an interesting idea, and one I’m totally in agreement with. Take the format used by LocalGovCamp and other unconferences, but make it all about the geographical area. Bring together public, third and private sectors to thrash out new ways of doing things, and hopefully spark the enthusiasm needed for some of the organisational battles required to get stuff moving.

Just the sort of event I was thinking about when I wrote this post after the Lincoln LocalGovCamp.

So if you are in Devon, or just interested, pop along to the network Carl has created and join in the discussions!

#OpenSpaceDevon

Wednesday, 18 November, 2009

Bookmarks for November 16th through November 18th

Awesomeness off of the internet for November 16th to November 18th:

  • Welcome to Southwark Circle – "Southwark Circle is a membership organisation that provides on-demand help with life's practical tasks through local, reliable Neighbourhood Helpers, and a social network for teaching, learning and sharing." via @dominiccampbell
  • Research report — Media Trust – "A major piece of research, commissioned by Media Trust, reveals there is an opportunity for Community Voices to add real value to current media activities within disadvantaged and isolated communities."
  • Why do people want microsites? at Helpful Technology – Excellent stuff from @lesteph
  • Social Innovation and the Knowledge Society – Now is the Time. – "The result is that the potential resource of innovative thought remains untapped and local authorities try to deliver what they can’t possibly deliver. What’s wrong with saying to people: this is how much money we have, this is what it will buy, what do you want to keep and what can you deliver yourselves? People have strong views about what they want for their community and if there are things they can do for themselves they will."
  • Jane’s E-Learning Pick of the Day: Top 100 Tools for Learning 2009: The Final List – "Here is the final list of the Top 100 Tools for Learning 2009, compiled from the contributions of 278 learning professionals – from education and workplace learning – worldwide." Via @donaldclark
#Bookmarks for November 16th through November 18th

Monday, 16 November, 2009

Bookmarks for November 9th through November 16th

Awesomeness off of the internet for November 9th to November 16th:

#Bookmarks for November 9th through November 16th

Saturday, 14 November, 2009

Works starts on skills framework for web professionals

Vicky, from Boilerhouse and Socitm, pops by to tell us about the latest developments with the public sector web professionals network.

On 27 November, Socitm will be holding a workshop as the first stage in a project to define a professional skills framework for people who work on public sector websites.

This is part of it wider initiative to set up a web professionals group for this large and diverse group that includes:

  • programmers and coders
  • web developers (with technical skills)
  • web designers
  • content managers/editors
  • social networking experts
  • measurement/monitoring specialists
  • web marketers
  • web managers
  • customer service or IT heads with web responsibilities
  • e-communications professionals

The initiative kicked off earlier this year with a meeting called by Socitm and involving web managers and practitioners from local government across the UK, central government departments, the government supersites, and the third sector. Also present were representatives form some existing and past groups formed by webbies, including the Public Sector Web Professionals Group, SPIN and the Scottish Web Forum.

There was general agreement among those present that meeting web practitioners’ professional development needs would in future need more than informal groups, voluntary effort and free networking tools. It was also recognised that defining a skills framework for web practitioners and organising training, development and possibly accreditation around this framework would be a core activity for any professional group formed.

Following this meeting Socitm commissioned research to identify whether any other professional association or skills organisation was already doing or planning to do something similar. Discussions were held with a range of professional and skills organisations in ICT, interactive media, marketing, communications and publishing. We also talked with the CoI and the Government Communications Network about their plans in this area, and made useful contact with the Federal Web Managers Council in the USA. Contact was made with some web networks in the NHS to share and discuss idea, leading to some positive feedback about the potential for webbies in the health sector to join our activity.

At this point, the Socitm agreed in principle to set up a web professionals’ interest group for people involved in any aspect of web management and development. Individuals at any level of seniority or career stage, employed or freelancing in the public or third sectors, or in any organisation working with them would be open to join. The group would then run under the Socitm constitution, with the group electing a chair and officer and developing a programme of activity supported by Socitm’s paid staff. Members would be eligible for the normal benefits of Socitm membership as well as additional benefits exclusive to ‘web members’.

As well as agreeing to set up a group or community for web professionals, Socitm agreed to fund initial development on a skills framework. This is seen a central to the development of a sustainable future programme of activity that will attract web professionals to join and support the group. The workshop on 27 November marks the start of this activity

We are looking for people with experience of managing web teams in the public sector to get involved in this activity. There are a limited number of places available at the workshop, and a wider opportunity to participate in evaluating and offering feedback on the initial framework developed at the workshop.

If you would like to get involved, please complete the form to tell us a little more about your relevant skills and experience, and whether you are willing and able to attend the workshop on 27 November, which will run in London from 1000 – 1600. If by any chance you are unable to access this, email me at vicky.sargent@socitm.net.

We will be publishing the register of those interested in the community library.

Many thanks are due to Paul Canning for his work in getting this activity going, some of you will have been following his blogs on this topic in the CoP and elsewhere.

#Works starts on skills framework for web professionals

Tuesday, 10 November, 2009

Learning Pool Breakfast events

Learning Pool

Learning Pool‘s breakfast meetings are great opportunities for local authorities to get together over a croissant and a cup of tea and hear some great stories about how real change can be achieved in councils with the right blend of technology and people-focused stuff.

Two such events are currently scheduled: firstly in at Brighton and Hove Council on 25 November from 9.30-12.30. Speakers include Tracey Hughes from Brighton and Hove council and Christine Shakespeare from Basildon Council – as well as yours truly.

Second is Barnsley on 1 December, again between 9.30 and 12.30. Speakers for this event include Paula Siswick from Kirklees Council and Ian Ligget from Bury MBC. Oh, and me again.

Visit our events page to find out more and book your place!

#Learning Pool Breakfast events

Monday, 9 November, 2009

Bookmarks for November 5th through November 8th

Awesomeness off of the internet for November 5th to November 8th:

  • data.govt.nz – "Today, the Department of Internal Afairs launched data.govt.nz, a beta site where government agencies can register their non-personal data sets for use by members of the public and organizations."
  • Prefinery: Beta Management Software – "Take the headache out of private beta testing with our fast and simple system." Looks really useful.
  • GovHack: govt data + hackers + caffeine == good times | Government 2.0 Taskforce – "John Allsopp from Web Directions was an organiser of GovHack, an event sponsored by the Taskforce. It was held on the 30th and 31st of October 2009 to encourage greater use and availability of government data in support of the MashupAustralia contest."
  • Local Blog impact on Local Democracy: Somerton Town Council | Online Journalism Blog – "Local Bloggers are beginning to produce a few good examples of effective scrutiny of Local Councils. In this piece David Keen, who is a Vicar in Yeovil and writes regularly for my Wardman Wire political site, gives an account of a local controversy in the Somerset town of Somerton, which has lead to a number of resignations from the Town Council."
  • 2 of 3 Feel They Can’t Influence Local Decisions – "Government’s Citizenship Survey results published today reflect some familiar trends but there are also some surprising findings that support new thinking on empowerment, active citizenship and community cohesion."
#Bookmarks for November 5th through November 8th

Sunday, 8 November, 2009

Leaving the Asylum

I read this post with some sadness, as John is giving his blog a break. He writes book reviews, great pieces about proper books. He says it’s going to be temporary, I hope it will be.

John’s blog is an example of why handing the process of publishing into the hands of everyone is a good idea. Amongst the egos, the idiots and the talentless are the gems like John, who make sifting through all the shit worthwhile.

Without the internet, and without the development of the technology that democratises the power to publish, I would never have bought the books he recommended and my life would have been less rich as a result.

Just another reason why this stuff matters.

#Leaving the Asylum

Friday, 6 November, 2009

Google Dashboard

Google now let you see (almost) all the information on (almost) all the services you use with your Google Account, with Google Dashboard.

In an effort to provide you with greater transparency and control over their own data, we’ve built the Google Dashboard. Designed to be simple and useful, the Dashboard summarizes data for each product that you use (when signed in to your account) and provides you direct links to control your personal settings. Today, the Dashboard covers more than 20 products and services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts, Latitude and many more. The scale and level of detail of the Dashboard is unprecedented, and we’re delighted to be the first Internet company to offer this — and we hope it will become the standard. Watch this quick video to learn more and then try it out for yourself at www.google.com/dashboard.

Here’s a video explaining more.

#Google Dashboard

Thursday, 5 November, 2009

Bookmarks for October 29th through November 5th

Awesomeness off of the internet for October 29th to November 5th:

  • Learning Pool launches in South Africa with a little help from our new friend… – "When the lovely Baroness Kinnock, newly appointed Minister for Africa and steadfast supporter of lifelong learning, is the keynote speaker at your launch party in a new overseas territory you know you must be doing something right."
  • sweetcron – "Sweetcron is a self-hosted lifestreaming application that supports themes & plugins."
  • You Should Follow Me on Twitter – "Strange though it may seem to some, the number one activity on the Web is reading."
  • Digital Democracy in Swindon: Connecting People, Connecting Places – "Swindon are working with the Leadership Centre for local government and FutureGov to explore ways of using new methods of on and offline engagement to help councillors engage with local communities in new and interesting ways as part of the 21st Century Councillors programme."
  • Nomad News « Café Nomad – "I’m very pleased to have brokered transitional arrangements with Cambridgeshire County Council to ensure that Nomad can continue. Under new arrangements I will assume the national lead for Nomad and I’m working on proposals to develop a revised and rejuvenated programme, supporting regional groupings including Nomad Scotland."
  • What the government should do about hyperlocal news | Podnosh – "Prominent voices in the hyperlocal debate gathered at the Department for Culture, Media and Sport today to talk about the changing landscape of news and media and, if anything, what the government should do."
#Bookmarks for October 29th through November 5th

Wednesday, 28 October, 2009

Bookmarks for October 23rd through October 28th

Awesomeness off of the internet for October 23rd to October 28th:

#Bookmarks for October 23rd through October 28th

Tuesday, 27 October, 2009

LocalGovCamp Lincoln

Last Friday saw LocalGovCamp moving to Lincoln for the first of the follow up days. Learning Pool were happy to help out with some sponsorship of the event, which was marvelously organised and convened by Andrew Beeken of Lincoln City Council.

do councils need websites? #localgovcamp

The day was an enjoyable one, with plenty of interesting sessions, including one facilitated by Fraser Henderson on ePetitions – an issue I have a professional interest in – and commentable consultations by Joss Winn.

@josswinn talks commentable docs at #localgovcamp

Some great write ups of the event have already been posted up by Sarah and Andrew – and I’m sure there will be others.

The day was more obviously web focused than the Birmingham event, with many of the attendees coming from web teams. Nothing wrong with that – although the focus at times was more on making local government websites better, rather than making government better. Perhaps the fact that I have never worked on a web team means I’m a little distant from some of these conversations.

That the web will play an increasingly important role in the way councils and people interact with one another is a no-brainer. But more interesting to me than how that will work technologically is how it will fit within the culture and processes of local government – or how local government must change to fit with the new ways of working.

Another example was the session on hyperlocal blogging and local councils’ relationship with bloggers, which spent quite a bit of time discussing issues of judgements of quality and the need for editing and the relevance of the journalist in a networked society. Again, the real issue for me is the fact that outside the main urban areas, local newspapers are dying out and will continue to do so – and how will this affect the attitude local authorities have towards reputational risk, so much of which is focused not on the needs of the organisation or the people it serves but on what might appear in the local rag the next morning?

ePetitions are a good example. How hard is it to build an ePetitions system? Not very. What’s harder, and more interesting, is how you fit those ePetitions into the democratic and governance arrangements of the local authority.

This kind of ties in with the discussion on OpenSocitm about the future of the council, where I wrote the following:

I attended one of the Council of the Future sessions at the conference and found it a little unambitious. Indeed most of the things discussed were those that councils should be doing now – that many aren’t needs to be fixed, but it was hardly visionary stuff. I’m really thinking here of things like selling buildings, paperless office, EDRMS, business continuity, remote working, etc etc.

In fact, local government will be facing a crisis far worse than the current funding situation, which will be focused on staff and people. Look at the demographics of councillors – where are the next generation of people to take on the role once the current incumbents just get too old? Who will there be left vote for?

The problem is the same with officers, if not quite as bleak. There will be a massive churn in the next two years as expensive managers are pensioned off and younger, cheaper people will replace them – assuming those younger and cheaper people exist!

Perhaps this is a chance to rethink the roles played by councils and councillors – perhaps the reason why nobody is interested is because the roles are just wrong for this day and age – ties into Will Perrin’s point that government faced 21st century problems, has 21st century technology available to tackle them, but is lumbered with 19th century governance processes – and so no progress is ever made.

The things that should be discussed when the future of the council is considered should include:

  • Who delivers services – should the council be the retailer or the wholesaler of services?
  • How can councils work more closely with the private and third sectors, and community groups, in terms of carrying out its functions?
  • How can the council manage its information assets in a more open way, to encourage reuse by the community and the adding of innovative value that local gov isn’t able to provide itself?
  • How can councils become more entrepreneurial themselves to help bridge the funding gap?
  • How can customer service, communications and service design be blended into an iterative process to help make sure services deliver what users want?
  • What will the role of councillors be when nobody has the time to attend meetings in dusty town halls? Do we need to rethink the way our local democracy works?

Perhaps one framework to answer these and other questions might be to consider – if you were to start a council from scratch, right now, how would it work? What would it look like? What would you build first – an office or a website?

Am looking forward to these sorts of conversations at future events – and online, of course!

#LocalGovCamp Lincoln

Sunday, 25 October, 2009

Policing 2.0: The Citizen and Social Media

While Andrew was so marvelously blogging Government 2010 last Thursday, I was at an event organised by the National Police Improvement Agency, giving a presentation which was an overview of web 2.0 and what it means for public sector services like the Police.

Here are my slides:

Also talking at the event were Will from Talk About Local, Sarah and Lauren from the excellent MyPolice (Sarah wrote a guest post here on DavePress about the project a while ago) and Nick from COI; along with several great representatives from the Policing world who talked about the stuff they are doing in the real world, with blogs, Twitter, YouTube, Facebook and even running virtual local meetings with CoverItLive. Inspiring stuff.

Check out all the tweets from the event here.

Massive props to Nick Keane for getting this going. With any first events of a type, the main thing to do is to whip up enthusiasm, and get people talking. Nick achieved that today, and I’m excited about whatever comes next.

#Policing 2.0: The Citizen and Social Media

Thursday, 22 October, 2009

Government 2010: Open Data, Mashups and Government Web

And open data! I’ve got to declare an interest here. I’m a cofounder of Timetric – so I, of course, think that open data is a really great thing and we need a lot more of it!

The panel for this session is chaired by Ewan Mackintosh, a 4iP commissioner, joined by:

  • Paul Canning from Public Sector Web Professionals, part of SOCITM: he’s setting up a professional body, and skills-development framework, for people who work with the web within Government. (There are around 5000 of them!)
  • Colm Hayden, technical director of information integration company Anaeko: their software can be used to join and connect Government backend systems, providing machine-readable integrated views onto Government data. They’re aiming to make projects like the Sunlight Foundation’s FedSpending.org possible. The best of those can then move back in as official Government services.
  • Stewart McRae, an evangelist from IBM. He started 35 years ago in the days of punched cards: it’s easy to forget, but (thanks to the PC and the internet) we’ve come a long way!
  • Chris Taggart of Openly Local, which is aiming to be the TheyWorkForYou of local government. He’s arguing that without access to data, people are (in a sense) disenfranchised.

Chris says making data available is about engagement: you can’t get to the “democracy” page on Birmingham City Council’s website without Javascript and cookies switched on. OpenlyLocal pulled the data out and rebuilt the site themselves, making it available to people using screen readers. (Paul Canning points out this has really bad political implications for the council.)

Colm suggests that you can never centralise all the data – but you can centralise the catalogue of the data. This then ties in with the Linked Data message. (In the UK, incidentally, that also means the data.gov.uk vision, thanks to Tim Berners-Lee and colleagues!)

But what about Joe Bloggs, the ultimate user? Ewan brings it back to that: Channel 4 is all about the audience. People have to go somewhere where they can use the data. Stewart talks about a new media which is about data-mining: the next Google could be someone who hits a goldmine of an idea. Some way of building something about the around the data, and a brand to build around it. Over time, the most successful and attractive services will gather momentum, but there’ll be niche and boutique services.

Ewan asks: will this shakeout creating another aristocracy of the Web? The answer to that might be Linked Data, says Colm: as long as you can link all the versions and representations together, then you can still navigate all the different uses of the data. Also, how do you gain an audience for these Open Data products?

Chris’s response is that:

You’ll know that open data’s successful when no-one knows they’re using it.

Instead, you’ll just go to your local council website, which happens to use Open Data under the covers: it’ll go off to data.gov.uk or another store and run some queries, return the results, and those results’ll be useful. Ewan also speaks on the need to make the experience of using open data surprising and delightful; there aren’t that many people addicted to, say, mySociety‘s websites out there!

Ewan then asks the question: what stories get covered by open data and social media? The MPs expenses scandal and Trafigura were traditional investiative journalism; the US Airways ditching on the Hudson River in New York was broken on Twitter, but traditional media supplied the depth and context. Without traditional media, you wouldn’t have found out that no-one was hurt, or about the pilot’s background story. Chris responds by saying we’re in a transitional period: social, participatory journalism is only now beginning to find its feet.

Finally, unintended consequences – Stewart points out there’s a privacy concern, in that what if correlations can be drawn from open data to identify people? And transparency: Colm claims open data isn’t just about transparency, but also about building better services and better businesses, and Chris wants us all to be – in Ewan’s word – treated like adults, and open data is part of that.

Another fascinating session, and a tremendous day’s conference. I hope you enjoyed the live blogging: if you want more from me, join my at my blog, or my blog on data journalism (part of the day job), or on Twitter. Thanks for having me!

#Government 2010: Open Data, Mashups and Government Web

Government 2010: Social Inclusion Panel

This panel, chaired by Computer Weekly‘s Tony Collins, started with a call from the stage to stop twittering; sit there, and cover our eyes and mouth. That’s the experience of digital exclusion.

According to Martha Lane Fox’s research, 10 million people (a sixth of the UK!) have never used a computer; 17 million people (nearly a third) neither own one or have access to one. Stephen Hilton of Bristol City Council pointed this out right at the start of this panel; in a room full of twitterers and bloggers and digital natives.

The panel’s completed by John Shewell from Brighton and Hove Council, Anthony Zacharzewski from the Democratic Society and IBM’s Jan Gower.

Anthony points out that the Government’s heart is in the right place. However, it’s often seen in a rather narrow mindset, couched entirely in terms of economic rationales. He argues that digital inclusion should be done because, like all social inclusion, it’s simply the right thing to do. He warns us to avoid paternalism, too: different people will want to do different things online. Not everyone is a Guardian-reading middle-class liberal!

The panel are pretty unanimous about digital inclusion being only a part of a social inclusion strategy. As Jan Gower says, you need to be very clear on what the needs of all the parts of society are – we tend to look at the process first, rather than the individual, and looking at the needs of individuals first would lead to more humane, better-designed services.

One of the risks here is, as mentioned earlier, avoiding being over-prescriptive or even paternalistic. An example raised by Anthony: Sure Start started as a very local service, which was a strength – local communities knew best what their local needs were. As it was expanded, it lost its local distinctiveness and moved towards cookie-cutter approaches, to its detriment in both effectiveness and in losing the radical thinking originally involved. John suggested that local government’s role is to enable, not to dictate: this is how councils handle adult social care.

There are technological barriers too. Dave Coplin from Microsoft talks about bandwidth: shouldn’t we do more to get fast Internet connections into peoples’ houses? Jan Gower acknowledges that it’s the elephant in the room, but the problem is that any measure to pay for it is going to look like a tax. The politics is the hard problem.

Finally, what would we like to see from the next government? Anthony wants to see an understanding that devolving power means devolving it to individual citizens. Stephen wants the Government to drive the message that digital inclusion isn’t an IT issue; it’s a better council services issue, and needs to go forward at council chief executive level. John also wants to see strong leadership, but also wider participation and more investment. He believes it’s a massive opportunity, but it has to be seized now. Jan agrees: “if it’s a priority, make it a priority.”

There’s one more session today, and it’s on my home turf: open data, chaired by 4iP‘s Ewan Mackintosh. If there’s anything you’d like me to ask, ping me on Twitter!

#Government 2010: Social Inclusion Panel

Government 2010: Martin Greenwood of SOCITM on the Web channel in local government

Despite being a pseudo-statistician startupper, I was fortunate enough to meet a few readers of this blog at LocalGovCamp. Martin Greenwood’s giving a long keynote – 30 minutes – on the role of websites in providing local services. Here’s my notes.


When you phone your council out-of-hours, you’ll get a phone message. In December 2007, only 21% of councils referred you to their website in their voicemail message; it was 41% by December 2008, which is an improvement, but still isn’t really good enough. The only reason not to refer people is if you don’t think your website’s good enough – so how do we fix this?

An example of an excellent website is Salford‘s. It has extensive metrics – 16m hits in September! – but lacks the one which really matters; “did you find what you were looking for?”.

According to SocITM surveys, 17% didn’t, and 22% did only partially – and that corresponds to about 16,000 visitors! hat’s more, 71% of councils don’t participate in these SocITM website takeup surveys; they don’t even know the scale of the problem. In any case, this is a lot of people. 40% of those people would then, according to surveys, prefer to phone to get the information – that’d be 6500 phonecalls a month, or well over 200 a day. Each call is frustrating and inconvenient for customers. What’s more, it takes a lot of council resources, especially in a time of budget constraints – a phone call costs over ten times more than a Web visit to deal with (£3.22 vs 27p), and face to face meetings are 20 times more expensive.

The answer has to be making Council services self-service as far as possible: but these self-service channels have to work first time. To make this happen, Martin argues that this requires:

  • Clear priorities and strong governance in Web strategy
  • Integrated management of all customer channels (Web, phone, in-person)
  • Engagement with the customer community
  • A management structure built around customer service, not communications or ICT
  • A focus on the customer journey rather than “design and applications”
  • Active management of the Web service
  • Continuous improvement in content management
  • Systematic website testing: especially a focus on the tasks people are using the website for and on hard conversion metrics for task completion

This means Web teams will have to think differently: according to Gerry McGovern, the hardest challenge is understanding how people work, not how the website technology works!

#Government 2010: Martin Greenwood of SOCITM on the Web channel in local government

Government 2010: Government and the Internet

This session’s chaired by Dominique Lazanski, alongside Hamish Nicklin from Google, Nominet‘s Phil Kingsland, Jim Killock of the Open Rights Group and Phillip Virgo from EURIM.

They start with a question from the chair:

How does Government regulation help, or hinder, the growth of the digital economy in the UK?

Phil Kingsland replies first, with the observation that trying to regulate something inherently international like the Internet is intrinsically difficult. Thus far we’ve had self-regulation, and much of the contentious activity on the Internet isn’t in itself new behaviour – it’s been happening offline before too, and there are already laws which cover it.

‘Sometimes, bad things happen on the Net’, says Jim Killock, but like Phil he observes that what you do on the Internet is already subject to national law. What’s more, people self-police bad behaviour: just ask Jan Moir. From there, he goes straight to net neutrality, citing Skype as an example. Next up: digital music and price gouging by the established record labels, as a bridge to making the case for copyright reform, and from there to a generalised call for IP reform. We’re hitting all of the ORG talking points in order, and that’s his five minutes.

Hamish from Google has to follow that. He argues that the Internet has been so successful because it’s been free and open; he believes regulation can be a good thing as long as it accords with those principles. Very short and sweet!

Philip Virgo starts with a confession: he was one of the original architects of software copyrights in the UK. He then says he believes that they outlived their usefulness ten to fifteen years ago, which is quite a statement! He then talks a bit about global commerce – he transition from physical to electronic trading actually happened 30 to 40 years ago, and more recently it moved to the Internet. But, then, what is the Internet?

The man’s a quotemaster:

What’s the colour of the underpants of this wonderful emperor we’re talking about?

Anyway, he says it’s impressive engineering, overlaid with governance principles imbued with the spirit of Haight-Asbury circa 1967, overlaid with lots and lots and lots of lawyerese. (Sounds about right to me.) It’s also the latest evolution of the world’s most complex machine in the world – the global telecoms system.

We’re surfing the cyber-crud…

says Phillip. Apparently 22-player online football games are huge in Korea, but the Internet connections aren’t good enough here to support that – so instead, all they can do is download pirated music… (That’s a new argument for net neutrality, I reckon.). He’s worried about the way we’re ceding the lead – particularly in IPV6 – to China; he’s come back to that twice.

Jim Killock really doesn’t like the music industry very much. That’s probably not a surprise!

We’re moving onto the Digital Britain report now. Jim starts; on mandatory disconnections for illegal filesharing, which cropped up in EU legislation:

If you caught someone littering, you wouldn’t ban them from the street, would you?

Quality rhetoric, and he’s understandably riled by the lack of due process. Hamish from Google brings up technological solutions – can you prevent rights violations from happening? YouTube’s rights-detection software is an example here, letting rights holders dictate how their IP is used. Jim’s okay with that within a bounded service, but uneasy with that on a global scale: he calls it mass surveillance of the Internet for copyright enforcement. Spotify comes up; apparently it’s, singlehandedly, drastically cut P2P traffic.

And Twitter intrudes! Hello out there. @glynwintle asks about three strikes: everyone immediately dismisses it. Phillip Virgo now brings up teenagers in Lambeth eking out their money by getting songs from cheaper Chinese music download sites (which he claims may or may not be legal).

Phil brings up the Internet Watch Foundation, and the way they’ve managed to eradicate child abuse images from UK hosting, as a success for self-regulation. In general, in fact. he thinks the public interest is best represented by self-regulation.

Jim is worried that the government doesn’t get to the public interest because they’re too busy listening to industry lobby groups; Hamish wants to see the Internet stay open and free because that’s best for commerce.

And Phillip gets the last word. He talks about the children’s session at the Internet Governance Federation, saying they grasped the issues by the throat:

No-one over the age of thirteen should be allowed to vote on any Internet regulation.

And that’s that! Fascinating session.

#Government 2010: Government and the Internet

Government 2010: Tom Steinberg, mySociety

Tom Steinberg of mySociety follows Adam Afriyie with the last keynote of the morning session. He starts with an announcement – that, with the Open Society Institute, mySociety are seeding similar organisations in Central and Eastern Europe – and a disclaimer: that his new advisory position with the Conservatives will not influence mySociety. After that, he tells us that he’s going to talk about two of mySociety’s projects: Fix My Street and What Do They Know?

Fix My Street makes it easy to report potholes, smashed phone boxes, broken streetlights and the like. It creates transparency – for example, because it asks people if the problems they report got solved, we know that the fix-rate for reported problems are about 50%. (And if the problem’s not fixed, it tells you which councillors you need to go and speak to!)

It was originally funded by the Ministry of Justice, but that money’s long run out: it’s now paid for out of mySociety’s own pocket. It also, though you might not expect this, has a pretty good relationship with councils, which is a lesson in itself: these kinds of things won’t necessarily be rejected out of hand.

What Do They Know? (funded by the Joseph Rowntree Trust) makes it really easy for members of the public to make Freedom of Information requests. That’s important because it empowers people, particularly if they don’t have the might of a full-on newsgathering organisation behind them.

One question he poses is where to take these services in the future. Tom suggests that they need to do a better job of explaining the compromises of government: for instance, in the case of Fix My Street, actually telling people when “we haven’t fixed this yet because we’re doing all of these other important things first”.

Finally, he proposes three conclusions:

  • Firstly, that it can be cheaper and more effective to create transparency by putting a nice user interface on top of an existing process rather than re-engineering the entire process. What Do They Know? works on top of the existing FoI infrastructure, so FoI officers don’t have to learn a new system – they can work the same way they always have.
  • Public data isn’t a good in its own right: it must have a social impact to have an effect. Almost all the websites mySociety operate need data which is under (trading fund) licenses, so even though the software’s open, you can’t run your own copy of mySociety software without buying copies the data.
  • Good sites are made by good people. Matthew Somerville and Francis Irving get name-checks here: Tom argues that until Government can attract really good developers, it won’t have great systems.

And, with that, lunch!

#Government 2010: Tom Steinberg, mySociety

Government 2010: Adam Afriyie

Onto the last two talks before lunch! First up, Shadow Minister for Science and Innovation, Adam Afriyie. He confesses straight away that he would keep closely to his notes — for fear of getting the sack.

Of course, this is a campaign speech, and the opening is an attack on Labour’s record on government IT projects:

Labour “slapped an ‘e-‘ in front of everything that moved”.

He argues that the Labour government has moved too slowly in response to upheaval in the computing landscape, and puts forward three Tory principles for IT policy. The power-word he’s using here is “openness” – he used it in every other sentence! Those principles are:

  • Big is not always better, especially because budgets are tight. If you run multiple cheap early-stage pilots and pick up the winners and scale those up nationally, it could make it easier for small companies (now I’m listening!) get access to Government contracts.
  • Open procurement, and smaller, more flexible projects and systems – which opens the market for open source. Claims £600m potential savings a year; and government look to the market for solutions. Dictate outcomes, not technologies. The Conservatives are, apparently, into cloud computing (arguing that it’s cheaper and greener).
  • Empowerment: for instance, the Conservatives are reporting their expenses claims, in real time, through Google Docs. Obviously Boris Johnson’s crime maps are a key talking point: Adam brings them back up, and Craig Elder (also of the Conservatives) was mentioning them earlier. In that vein, David Cameron has proposed a “right to data” – if Government data is not personally/diplomatically sensitive, it should be freely available online.

On the right to data:

This is the unfinished business of the Freedom of Information Act

This, and another buzz-phrase – “the post-bureaucratic age” – are soundbites which we’ll be hearing often between now and the general election.

Next – Tom Steinberg of mySociety.

#Government 2010: Adam Afriyie