How to make websites work

From Google’s LocalGov event today, Alex Nurenberg talked us through the steps you can take to make sure your website works – in other words that visitors find what they want quickly, especially when they come in via a search engine or advert.

  1. Bring me to the right page
  2. Make your homepage useful
  3. Help me navigate
  4. Give me the right results when I search
  5. Display services clearly
  6. Give me the detail I need
  7. Make registration optional
  8. Make it easy to enquire
  9. Reassure me
  10. Let your users design your website (it’s all about testing)


  • Use Adwords to drive the right traffic
  • Use Analytics to monitor performance
  • Use Website Optimiser to optimise content