Simon Dickson, a consultant ‘bringing new media thinking to UK news and government’, has launched Findless (pronounced Find-less, rather than Findluss, which was my original reading!):
a new editorialised search engine network. Why ‘findless’? Well, aside from hopefully being memorable, it sums up our philosophy that ‘less is more’ when it comes to search results. We’ve all seen the heatmaps: startling numbers of people instinctively click on the first search result in the list. All the more important, then, to strip out all the sites whose SEO may be great, but whose content may be lacking. Most people we’ve asked immediately think it’s an odd choice of name… but pretty soon, they get it.
We’re starting with two areas, chosen because we (my wife and I) have worked in the fields in question, and know the good sites without having to think too hard. One is health and safety, the other is education. Coincidentally, in both cases, the quality information is spread very widely, and you may not instinctively know where to look.
Very similar, then, to LGSearch. I’ve left a comment on Simon’s blog for him to get in touch. It’d be cool to figure out a way to link all this stuff up.
[tags]Google Coop, CSE, Simon Dickson, Findless, LGSearch[/tags]