Euan Semple on the advantages of social media for everyone:
What I find interesting is that some people leap to the conclusion (both for and against) that social computing in business is bottom up. It isn’t. It is potentially as liberating for the middle and the top as it is for anyone else.
How many managers do you know who feel really listened to by their staff at the moment?
How many managers feel really understood by their boss?
Wouldn’t even your control freaks benefit from a better platform on which to influence their organisation?