A thought…

…that’s occurred to me since being at Online Information last week.

People still seem to be under the impression that having a forum on a website, whether internal or external, means you have a community. You don’t. A community needs so much more than just that.

But it seems for a lot of people, the forum is the be-all and end-all of a conversational approach to the web. For those of us trying to be a little more ambitious, there is plenty of opportunity out there, I think.