From the economic point of view, this was the year video games overtook music and video, combined, in the UK. The industries’ respective share of the take is forecast to be £4.64 billion and £4.46 billion. (For purposes of comparison, UK book publishers’ total turnover in 2007 was £4.1 billion.) As a rule, economic shifts of this kind take a while to register on the cultural seismometer; and indeed, from the broader cultural point of view, video games barely exist. The newspapers cover the movies extensively, and while it isn’t necessary to feel that they do all that great a job of it, there’s no denying that they have a try. Video games by contrast are consigned to the nerdy margins of the papers, and are pretty much invisible in broadcast media. Video-game fans return the favour: they constitute the demographic group least likely to pay attention to newspapers and are increasingly uninterested in the ‘MSM’, or mainstream media.