Linkydink and MVPs

LinkydinkLinkydink is a lovely little service that does one thing very well. It allows people to add links to a group and for a daily list of the links collected to be emailed out to subscribers.

It is run by Makeshift, a fantastic company in London that seems to churn out excellent little tools such as this.

You could produce something similar to Linkydink by stitching together various other tools. Perhaps people could used Pinboard and Delicious to save links with a shared tag, and then use the RSS feed from the tag to pre populate a Mailchimp email newsletter… but I’ve lost you already, haven’t I?

Another thing I like about Linkydink is the access anyone has to the roadmap for the service – so users can know where it is heading and what new features are going to be implemented next.

It’s a great example of running projects in an agile, lean fashion. In fact I came across Linkydink in an article on PandoDaily (which despite the odd title is probably the best of the technology and startup focused blogs at the moment), which described digital companies that started without a single line of code being written.

In the article it is explained how someone used Linkydink to test the idea for their startup – which was a subscriber list of links to … In the parlance of the lean startup, this is an MVP, a minimum viable product. It’s the simplest, quickest and cheapest way to get a product on the market so you can start testing it, building up a customer base, and so on.

Sometimes to test the viability of an idea, it’s best to just do it – as simply as possible – so you can get some real world data on whether or not it is going to fly. Linkydink definitely does that and hopefully it is popular enough for Makeshift to keep working on it.

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Dave Briggs

I'm an experienced senior manager in digital and ICT, looking for interim engagements to modernise technology teams to help organisations transform.