Problogging

I’m hugely envious of folks like Shawn Blanc and Ben Thompson. Their job is their blogs! How lucky is that?

This year I’ve really got into the content-producing swing of things – dunno if you’ve noticed. With this blog settled down and at home on WordPress.com, my newsletter working nicely thanks to Goodbits, the podcast rumbling along nicely on Libsyn and my Pinboard bookmarks providing even more stuff for people to look at if they need it, the tech and workflow is all slotting together very nicely.

It would be fantastic to be able to just focus on this content creation an curation work. It’s what I really love doing. Figuring a way to make it sustainable though is not easy.

Shawn and Ben both have membership schemes. Their core blogging is available for free, but extra bits – including content via email and podcasts – are members only. Members have to pay a certain amount to get access to it all.

This is a great way of doing things, but you need people willing to pay for your content.

Sponsorship is another way of doing things. John Gruber’s Daring Fireball does this, with the blog’s RSS feed being sponsored every week by a tech company wanting to reach his (many) readers. Gruber charges $9,500 per week for this sponsorship. Wowza!

The other option I guess is what I currently do, which is to use the content creation as a way of promoting my consulting work. The downside of this is that a) the blogging etc is a means rather than an end; and b) that I have to leave the house now and again.

Maybe I should just stop being lazy!

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Published by

Dave Briggs

I'm an experienced senior manager in digital and ICT, looking for interim engagements to modernise technology teams to help organisations transform.