Loving lurkers

I couldn’t agree more with Mozilla’s Laura Hilliger:

We can’t force people to participate, and if we really care about educating people, we shouldn’t try. We should build and design for the people who are participating, and we should be careful to ensure that the lurkers feel welcome. We should create safe spaces of learning and mentorship where even those who don’t complete the call to action still start to develop trust in us, in our products. The fact is you are always a lurker before you participate, so we should be careful not to push people away by implying that they don’t count if they aren’t like us. If we work to love our lurkers, maybe some of them will find their reason to participate.

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Dave Briggs

I'm an experienced senior manager in digital and ICT, looking for interim engagements to modernise technology teams to help organisations transform.