The need for internal digital evangelism

If you’re going to make your organisation sit up and take notice when it comes to new, digital ways of doing things, you need to get out there and sell them.

Pretend you’re a techie startup trying to sell your product to your organisation.

Get on every team meeting agenda that you can. Speak at every senior leadership team meeting. Come up with new and interesting angles and stories that will pique people’s interest, whilst still hammering home your core message.

Have chats with as many people as you can to find out what is going on in the organisation, make connections, build links, put people in touch with each other. Fins out what their pain points are and think how digital might help solve them.

Produce an email newsletter to send every week with interesting digital stuff in it that will enthuse and motivate people to give digital a go.

Find a way to use internal systems – maybe the intranet, or a social tool like Yammer, or even the staff magazine – to promote your digital agenda to people.

You might not have a specific product or service to sell, but you still want people to change the way they do things – and they will need convincing.

So try pretending that you are that little startup wanting to land a big contract – and get selling.

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Published by

Dave Briggs

I'm Head of Digital and Design at Adur and Worthing Councils.