Rachel Coldicutt, Words Matter:
Digital technologies require a strange combination of seemingly unconnected things, including (but not limited to) big material things like data centres, small things like phones and computers, even smaller things like chips and processors, and a bunch of invisible processes and protocols that conjure tools and services and apps and web pages and all the rest into being. What we see at the end tends to look quite neat and tidy, but many decisions and things are hidden behind those icons and dashboards and shiny cases, so they need great big stories to talk them up and make them feel exciting.