Alan Wright – Jobs to be Done surveys:
As a product manager, one of my favourite ways to prioritise problems to solve for users is to understand their Jobs to be Done (JTBD). The best way to get this data is by having conversations with many users, but this is not always something users have time for. Surveys are a great complimentary method to gather this data quantitatively and quickly. In this post, I share the thinking behind the Jobs to be Done survey I have been running with users in my current role.