Dave

I wrote a couple of days ago about the purchase of Performancing Metrics by PayPerPost. The Performancing blog editor and advertising partnership programme were to be continued by the same team under different banners.

Well, the blog editor is now going to be called ScribeFire, which is a nice enough name. You can still download the editor (which is a FireFox plugin) from the Mozilla site, under its previous banner.

Since my switch to Ubuntu, I’m on the lookout for a new editor. I didn’t get on with PfF the first time round – it kept asking me to put my password in all the time which got annoying. I might give it another go now.

[tags]performancing for firefox, scribefire, blog editors[/tags]

PayPerPost, the people who line up advertisers to pay bloggers to write nicely about their products, have bought Performancing.com – specifically the website and the Metrics system. Performancing for FireFox and the Performancing Partners advertising programme will continue under a new banner(s).

Something along these lines has been coming for a while and it’s fair enough that the Metrics project just wasn’t producing the goods for them. They wanted out, and I’m guessing they made some money on it. Fair play to them.

But PayPerPost? There will be plenty of bloggers among the 28,000 that they have ‘purchased’ who won’t want anything more to do with the project. Tris Hussey is one. I’ll be taking Performancing Metrics from my personal blog too.

Why? Because PayPerPost, to my mind, Just Don’t Get It. The notion of influencing bloggers through cash stinks, because it puts into question the validity of the blogosphere, no matter how many disclosures you put in.

Performancing, up to this point, have been considered to be among the good guys. Let’s hope that by selling up to the likes of PayPerPost, they haven’t lose some of the credibility they’ve rightly earned.

[tags]performancing, payperpost[/tags]