On what we should call the folk who engage with local public services

Bit of an old chestnut, this, that I referred to in another post and I have been mulling on for a while.

User feels a bit techie, a bit too transactional, and sometimes like somebody who indulges in illicit substances. However it is delightfully generic.

Customers tend to have somewhere else to go, unlike many of those who engage with local public services. It does have it’s benefits though – it works for businesses and communities as well as individuals, and it is helpful to get colleagues to take improving the ‘customer’ experience seriously.

Citizens is a very complicated term in the UK, and besides, many of the people we work with are citizens of other places, not the UK.

Residents is one that I have liked for a while, but it doesn’t cover people who commute in, or visit for other reasons.

Businesses and community groups need to be factored in and the more individual terms don’t really cover this base. In work in the past, I have used the long and rather awkward ‘residents, communities, and businesses’. I now look on this period with a sense of shame.

On LinkedIn, Craig Hervey from Solihull asked why we don’t just use ‘the public’ – and he had a point. On mulling this though, I find the need for the definitive article a bit clumsy sometimes, and often plain old ‘public’ sounds just a bit weird.

On a current project working on digital strategy for a small local authority, I’ve needed to come up with a term to use, and this time I am trying to stick with ‘people’. Sometimes it can appear vague, which is a problem, but I then do a bit of work on the rest of the sentence to try and provide any additional context that is needed.

So that’s that, for now, for me. Those who engage with local public services are people.

Our strategy for digital transformation

I recently gave a brief talk on our digital strategy at Adur and Worthing. Here are the (rather dull) slides, in case they are useful. Important to note that only one of the five key themes are anything to do with technology!

[slideshare id=55264642&doc=davebriggs-for-southwark-151118184242-lva1-app6891]

Why some centralising of local gov digital is needed

An ongoing debate this. Ben Proctor has had his say recently, and it feels fairly sensible.

There are two issues at stake here – one is whether some kind of ‘GDS’ for local government is needed; second is whether we need a website for every council.

These two things are not necessarily bound to one another.

My view is that some centralising is vital for the sector, for two main reasons.

First, financial. It’s nuts that there are hundreds of broadly similar, publicly funded organisations out there paying again and again for broadly the same thing. There has to be savings to be made here with a bit of rationalisation.

Second, and most important for me, quality. The standard of digital services in local government is variable to say the least. Lots of people are doing brilliant work. Lots more people, it would appear, are being prevented from doing even competent work by some circumstance or other.

I think the first thing local government needs to do is to admit that there is a problem. The majority of services delivered within the sector do not provide an adequate level of quality user experience.

In other words, the current system isn’t working.

The problem, as many have pointed out, is that making this happen would be hard. Who has the mandate to get this done? How to get around political issues, particularly local pride, and so on? Big national IT projects? Arrrgggggh!

… and so on.

However, none of the arguments are strong enough to make this not worth trying. If we can save the sector millions of pounds a year, then putting a few noses out of joint will probably be worth it.

Key to success for me will be:

  • Ownership by local government. Lots of models have been discussed. I would look strongly at putting a mutual together, owned by the sector, where councils pool money by investing in the mutual. This should provide a mandate as well as scale to get things done
  • Focusing on achieving realistic things. Follow the GDS model of building prototypes and getting stuff out quickly. Don’t build the single local government domain as the first job.
  • Quality above all else. Everything that comes out of the mutual should be of the highest quality, firstly because it should be the minimum standard anyway but also to demonstrate to the sector what can be achieved
  • Share everything openly. Even those who choose not to be a part of the mutual should still be able to make use of its products and services.

I’m sure there are lots of holes in these – admittedly very sketchy – ideas. However, so much could be achieved so quickly if even just a handful of forward thinking local authorities got together and made this happen.

Accelerators, intrapreneurs and changing organisations for the better

Lucy Watt shares an excellent, honest post on the FutureGov blog about their learning from the PSLaunchpad project.

Having regularly spoken to one of the teams on the launchpad, Martin Howitt and Lucy Knight from Devon, I’m aware of the transformative impact the experience had on them, and their attitude to work.

As Martin himself reflects in one of his own blog posts about the Launchpad, there are some pretty big takeaways for local government as a whole from a process like this.

There is undoubtedly a tension between existing Council culture and the sort of thinking and process that accelerators typify. I don’t personally believe that there will be another PS Launchpad that involves local government in the same way. I think we are more likely to see a specifically local government version of it instead and this is something I would strongly advocate and be keen to be involved with in some capacity.

Lots of the conversations I am having with people across government – but particularly in councils – is about how traditionally bureaucratic, process heavy organisations can move quickly: make speedy decisions, get new products and services out faster, learn from feedback and respond in a timely fashion.

Being in a process like an accelerator such as PSLaunchpad provides many of the skills and experiences needed to answer these questions. Being told you have to ship something in two weeks, being advised from feedback that you’ve built the wrong thing and need to pivot quickly, having the authority to make decisions and plot a course accordingly yourself, without lengthy governance processes.

But not everyone can spend weeks out of the office on a programme like this – in fact, it’s probably impractical for many more than a handful in any one organisation.

Perhaps the answer is to run this type of programme internally, to embed it into people’s work. Got a change project on the go? Run it within an internal accelerator. Set some boundaries and some rules, put those working on it in a different room and let them get on with it. Put them in touch with potential mentors who have completed similar projects before, in the same sector and in different sectors.

It doesn’t have to be difficult, it doesn’t have to cost any money. It’s just a case of trying something different and not doing things the same way they always have been.

LocalGovCamp 2014 thoughts #5 – tools

I found LocalGovCamp a really refreshing and cheering event this year. I’m going to spend a few quick posts writing up my thoughts.

There’s a kitbag of tools and approaches that can be used to tackle the problems facing us. Not everyone knows about them and this needs fixing.

I’m not necessarily talking about digital tools either – although there are some of those of course.

It’s more than that – it’s some of the emerging practices and processes, and mindset too. They don’t even cost money, most of these things.

Take the example from Carl Haggerty. At Devon they have a meeting room, decked out with fairly random, non-officey furniture, that can’t be booked out. It’s a room for the curious and the collaborative. You can have meetings in there, but be warned that anyone might turn up and join in. Or you could take your laptop in and get on with your day to day work, only sitting next to people who you don’t normally get to meet.

Like organisations acting responsively to their users. Being agile in the way services and products are delivered. Iterating in response to feedback. Co-designing to improve the way things work.

It’s also about a plurality of tools and systems to be used to help fix problems. I know this is a recurring theme of mine at the moment, but one size fits all solutions are dead.

People and organisations have to be flexible enough to be able to deliver different services in different ways to different groups depending on their needs.

This mindset, these tools and practices need to be rolled out to people in ways that will really help them bring about change. I don’t think training courses or online tooklits will cut it, somehow. We need something new.